Algorithms, Budgeting, Cadence, Calendar Management, Campaigns, Competitive Research, Consumer Branding, Consumer Packaged Goods, Content Development, Content Management, Copy Writing, Food Production, Marketing, Marketing Strategy, Metrics, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Social Media, Social Media Marketing, Writing Skills
Growing Food Manufacturer hiring a Social Media Marketing Strategist in their Passaic County, NJ Office!
We're looking for a Social Media Marketing Strategist who lives and breathes organic social. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it.
What You'll Own
Organic Strategy & Content Execution
- Develop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform-specific formats
- Plan, produce, and publish content end-to-end from concept and briefing to copywriting, creative direction, and final posting
- Translate brand priorities, campaigns, and product moments into compelling organic content that resonates with target audiences
- Flag high-performing organic for boosting and feed creative learnings to the paid/media team
Follower Growth & Engagement
- Serve as the single accountable owner of Instagram and TikTok follower growth and organic engagement metrics
- Set growth targets, track performance, and continuously optimize based on data
- Identify and act on opportunities to expand reach through collaborations, hashtags, formats, and algorithm-friendly behaviors
- Collaborate closely with Influencer and Creator Partnerships AMM to ensure strategies are aligned and mutually beneficial
Events & Experience Content
- Be present at (or closely coordinating around) brand events and experiences, capturing and contextualizing moments for organic social
- Turn live events into real-time content opportunities that drive community engagement and attract new followers
- Build repeatable frameworks for how the brand shows up during key moments launches, activations, partnerships, and tentpole occasions
Trend Participation & Real-Time Community Engagement
- Monitor cultural trends, platform-native moments, and competitor activity daily
- Make fast, confident decisions about when and how to participate in trends within established brand guardrails
- Engage authentically with the community through comments, DMs, duets, stitches, and other platform-native interactions
Research & Insights
- Conduct ongoing competitive and cultural research to stay ahead of shifts in audience behavior, content formats, and platform features
- Synthesize social listening data and engagement signals into actionable recommendations for the broader marketing team
- Share regular performance reports and insights that inform strategy beyond organic social
Keyword: social media content, content strategy, marketing strategy, cpg, food cpg
Required Experience:
What We're Looking For
- 3-5 years of hands-on organic social media experience, ideally for a consumer brand
- Deep, up-to-date fluency in Instagram and TikTok how the algorithms work, what content performs, and why
- Proven track record of growing a brand's following and engagement organically
- Strong content instincts with the ability to concept, write, and direct content
- Comfort with real-time content decisions and the judgment to know when a trend is on-brand and when it isn't
- Experience turning event and IRL moments into compelling organic content
- Data-literate: you know your way around native analytics and can translate performance data into strategy
- Excellent written voice with the ability to adapt tone across formats and audiences
- Self-directed and highly organized you can manage a content calendar, handle reactive moments, and run research all at once
The budget for this role is up to $130k base, 10% bonus and Benefits!
From: LDK Talent Solutions