Social Media Manager (EA II)

Office of the Illinois Secretary of State
Alexi Giannoulias

• Social Media Strategy Development
  • Create and implement social media strategies that align with the office’s communication goals
  • focusing on audience engagement and advocacy of key initiatives
• Content Creation & Writing
  • Write, edit, and schedule compelling social media posts
  • Assist in producing multimedia elements—images, videos, and graphics to drive audience engagement and maintain brand consistency   
• Content Calendar Management
  • Oversee the creation and maintenance of a social media content calendar to ensure a consistent flow of posts across all platforms  
  • Manage the timely and strategic scheduling of content to support campaigns, initiatives, and special events
• Platform Management
  • Manage the office’s social media presence on platforms such as Instagram, Facebook, X/Twitter, YouTube, and TikTok, tailoring content to each platform’s audience and features  
• Campaign Development & Execution
  • Lead the creation and execution of social media campaigns, using creative content, storytelling, and strategic messaging to increase engagement and promote key events   
• Analytics & Reporting
  • Use social media analytics tools to track performance metrics, evaluate the success of campaigns, and provide actionable insights to improve engagement and effectiveness   
• Trendspotting & Innovation
  • Stay updated on social media trends, emerging platforms, and best practices, bringing fresh ideas to ensure the office’s content is timely, innovative, and relevant  
• Collaboration
  • Work closely with the Communications and Public Engagement teams to ensure social media content aligns with broader messaging, branding, and campaigns   
• Brand Consistency
  • Maintain a consistent and authentic voice across all social media platforms that aligns with the Illinois Secretary of State’s mission, values, and public-facing initiatives

• • Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or a related field, or equivalent education and experience  
  • Minimum of 3 years of experience in social media strategy, content creation, or digital marketing
  • Proven ability to create high-quality, engaging social media content tailored to different platforms and audiences.
  • Experience managing content calendars and ensuring timely and strategic scheduling of posts and campaigns.
  • Expert knowledge of social media platforms (Instagram, Facebook, X/Twitter, YouTube, TikTok) and content formats, with the ability to tailor messaging to each platform’s strengths.
  • Strong writing and editing skills, with the ability to produce clear, concise, and creative content that resonates with diverse audiences.
  • Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, Facebook Insights).
  • Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, and video editing software.
  • Strong organizational skills, with the ability to manage multiple projects, deadlines, and content streams in a fast-paced environment.
  • Analytical mindset with the ability to use data insights to refine strategies and improve engagement.

• • Occasional evening or weekend work may be required to support news, events, or special content needs
  • Perform other duties as assigned

• Please visit https://ilsos.applytojob.gov/apply to apply by completing the online application; you may also upload a resume, or other attachments as needed.
• Preference will be given to Illinois residents in the hiring and selection process, in accordance with the Illinois Secretary of State Merit Employment Code.
• Questions regarding this posting or Illinois Secretary of State employment practices may be directed to Job Counselors at our Personnel offices in Chicago (312-793-5515) or Springfield (217-782-4783).  

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