Canyon seeks a full-time Social Media Coordinator to manage the day-to-day execution
of our social media presence.
Who We Are
Canyon is a contemporary art space opening in Fall 2026 on the Lower East Side of New
York City, dedicated to the exhibition of time-based media art and performance.
Position Overview
The Social Media Coordinator is the pulse of Canyon's digital community. Reporting to
the Associate Director of Digital Strategy, you will be responsible for the day-to-day
execution of our social media presence, turning Canyon's exhibitions and durational
programs into viral-ready, high-engagement content.
You are a creator at heart-someone who can spot a trend, frame a shot in our
state-of-the-art galleries, and write a caption that stops the scroll. This role is essential
in building anticipation for our Fall 2026 opening, driving visitation, and establishing
Canyon's reputation as the epicenter of New York City's cultural and social scene.
Key Responsibilities
Content Creation & Production: Lead the end-to-end creation of social-first
content. This includes scripting, shooting, and editing short-form video
(Reels/TikTok), photography, and drafting engaging copy that mirrors Canyon's
voice.
Calendar Management: Own the monthly content calendar, ensuring a consistent
and strategic flow of posts that highlight institutional priorities, from artist
spotlights to our hospitality offerings.
Community Management: Act as the digital voice of Canyon. Monitor comments,
foster conversations, and manage inbound inquiries to build a vibrant, inclusive
online community that feels like an extension of our physical venue.
On-Site Capturing: Be the "eyes and ears" on the ground, using iPhones, DSLRs,
and gimbals to capture the build-up to our opening, live performances, and the
unique energy of our Lower East Side location.
Project Coordination: Work closely with the Associate Director of Digital Strategy,
and the greater Communications & Marketing department to ensure all marketing
and institutional priorities are seamlessly integrated.
Influencer & Partner Support: Help identify and coordinate with digital creators,
artists, and nightlife influencers to expand Canyon's reach to new and diverse
audiences.
Trend Spotting: Stay informed with the latest platform updates and cultural
trends, quickly translating them into actionable ideas that keep Canyon relevant.
Required Skills & Experience
Digital Storytelling: A proven ability to tell a story in 15 seconds or less. You
understand the "hook, meat, and payoff" of successful social content, especially
within the realms of video, performance, and sound-based art.
Technical Proficiency: Skilled in mobile video editing (CapCut, InShot, or Adobe
Premiere Rush), social management tools (Sprout Social, Asana), and Meta
Business Suite.
Eye for Detail: High aesthetic standards for photography and video, with the
ability to use lighting and sound equipment to produce professional-grade social
assets that match our state-of-the-art venue.
Agility & Proactivity: You thrive in a fast-paced environment, can pivot when
news breaks, and are comfortable working both independently and as part of a
high-energy creative team.
Cultural Fluency: A genuine passion for the arts and an understanding of the
intersection between the non-profit world and New York City's social/nightlife
landscape.
Qualifications
Experience: 1 - 3+ years of professional experience in social media or digital
marketing, preferably within a creative, cultural, or lifestyle industry.
Education: Bachelor's degree in Marketing, Art History, Communications, or a
related field.
Portfolio: A strong portfolio or "reel" of social media work that demonstrates
your creativity and technical execution.
Communication: Exceptional writing skills with the ability to adapt tone for
different platforms.
Salary & Benefits
Salary is commensurate with experience. The expected range is $60,000 - $65,000.
This is a full-time salaried position. Benefits include medical, dental, and vision
insurance; life, AD&D, long-term disability, and short-term disability insurance; a Health
Savings Account or Flexible Spending Account; a 401(k) retirement account with a
matching contribution; and tuition reimbursement.
We are an equal-opportunity employer. All qualified applicants will receive consideration
for employment without regard to race, color, religion, gender, national origin, disability
status, protected veteran status, or any other characteristic protected by law.
To Apply
Please upload a resume, cover letter, and contact information for three references in the
'Resume' section of the job application portal.
Employment is contingent upon the successful completion of a background check. All background checks will be conducted in accordance with applicable federal, state, and local laws.