Job Summary
The Social Media Coordinator supports JPS Hospital Network by developing, scheduling, monitoring, and analyzing content across all digital and social media platforms. This position is part of the Communications team and works closely with internal stakeholders to ensure social content reflects organizational priorities, enhances community outreach, supports patient experience and education, and strengthens JPS brand identity.
The Social Media Coordinator maintains a consistent voice aligned with brand standards, engages with online audiences, and assists with digital communications during routine operations and emergency communications.
Essential Job Functions & Accountabilities
• Develops schedules and publishes daily content across social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and X (formerly Twitter). • Supports the creation of multimedia content, including graphics, short videos, stories, and reels, in alignment with brand guidelines. • Monitors social media channels, responds to comments and messages, and elevates issues to appropriate leaders when needed. • Tracks KPIs, analyzes performance metrics, and prepares monthly reports with insights and recommendations. • Collaborates with internal departments to gather information, draft posts, and ensure content accuracy, especially regarding clinical safety and public health messaging. • Assists with digital campaigns supporting community health initiatives, patient education, recruitment, and service-line priorities. • Ensures all content adheres to AP Style, HIPAA requirements, and organizational standards for accuracy and privacy. • Works closely with team members during emergency code activations, crises, with real-time updates, including after-hours monitoring as needed. • Maintains a content calendar and recommends opportunities for increased engagement, brand alignment, and strategic storytelling. • Supports reputation management by monitoring online reviews and public sentiment, escalating issues appropriately.
Job Description
The job description is not an all-inclusive list of duties and may be subject to change with or without notice. Staff are expected to perform other duties as assigned.