The Social Media & Brand Partnerships Lead leads the development and execution of social-first content and strategic brand partnerships that drive cultural relevance, engagement, and brand growth. This role sits at the intersection of content, community, and collaboration-leading social storytelling across platforms while identifying and managing partnerships that authentically extend the brand.
The ideal candidate is equal parts strategist and executor, with a strong point of view on brand voice, creator culture, and partnerships that deliver both impact and credibility.
Key Responsibilities:
Social Media Execution & Content Management
Execute the social media content strategy across priority platforms, ensuring consistency in brand voice, tone, and visual identity
Manage day‑to‑day social operations, including content calendars, posting, and coordination with creative and agency partners
Support social storytelling for campaigns, product launches, tentpole moments, and evergreen content
Work cross‑functionally with agencies, content teams, paid media, PR, and brand teams to ensure aligned execution across channels
Monitor trends, platform updates, and cultural moments to inform content recommendations
Brand Partnerships & Activations
Support and manage select brand partnerships that align with brand values and marketing objectives
Coordinate partnership execution, including social content development, timelines, approvals, and publishing
Act as a day‑to‑day liaison between internal stakeholders and external partners
Ensure all partnership content and activations adhere to brand guidelines and campaign goals
Creator & Influencer Support
Initiate and execute creator and influencer collaborations tied to social and partnership initiatives
Lead briefing materials, content reviews, and oversee asset delivery
Along with agency partners, track creator content performance and support reporting and optimization
Performance Tracking & Optimization
Monitor social performance metrics including engagement, reach, and audience growth
Compile performance recaps and insights to share with internal teams
Use learnings to optimize future content and partnership execution
Agency & Workflow Management
Support the management of agency partners and content workflows
Ensure deliverables are on‑brief, on‑brand, and delivered on time
Assist with budget tracking and project coordination
Basic Qualifications:
Bachelor's degree in Marketing, Communications, or a related field
3 + years of experience in social media, digital marketing, brand marketing, or partnerships
Experience working with agencies or external partners
Strong understanding of social platforms, content formats, and creator culture
Experience supporting or executing brand partnerships or influencer activations
Excellent organizational skills and ability to manage multiple projects simultaneously
Strong written and verbal communication skills
Preferred Qualifications:
Hands‑on experience managing social media platforms for a brand or organization
Familiarity with social analytics tools and performance reporting
Passion for brand storytelling and digital culture