Our client is seeking a data-driven, highly motivated Paid Social Advertising Contractor to help manage; execution for paid social platforms, and any other new advertising channel needs.
- Location: Hybrid working remote and onsite in San Jose, CA
- Duration: 6 months
What you'll be doing:
- Help manage the day-to-day of our client's paid social profiles, LinkedIn, Facebook, Reddit, optimizing for lead and pipeline generation
- Identifying trends in their data, utilizing tools like platform data, Salesforce, and Tableau, as well as in the market, to optimize spend and performance-based insights
- Spending time in accounts setting up and optimizing campaigns, ad sets, audiences, ads, bids, exclusions, A/B tests, and more
- Assisting other paid managers in various paid platforms by executing tasks, campaign maintenance, pulling data, analyzing reports, and enhancing performance
- Help oversee campaign budgets and performance for all paid advertising channels
- Staying up to date on product releases, betas, marketing trends, strategies in the industry that can benefit advertising channels
- Analyzing reports, data, performance trends and recommending the necessary changes to work towards improving performance
Qualifications needed:
- Minimum 3-5 years of experience managing paid social; LinkedIn, Facebook, and other social accounts
- Practical knowledge and understanding of paid social platforms (Facebook/LinkedIn), how to setup campaigns, create audiences, and strategize
- Analytical and quantitative skills; bias towards data-based decision making
- Excel/Google Sheets experience in data manipulation and analysis
- Experience with Google Analytics
- Experience in landing page optimization, ad, and A/B testing to drive conversion improvements
- Ability to multitask, balance, and juggle responsibilities in a fast-paced environment
- Willingness to assist on different projects, accounts, and campaign needs
To stand out:
- Experience specifically in B2B marketing - ideally SAAS
- Experience in FinTech or the financial/accounting industry
- Experience with CRM systems - especially Salesforce
- Experience with Enterprise reporting and BI tools - especially Tableau
Apply today!
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Waterfall Technology Consulting Partners