Site Merchandising Initiatives Manager

Ashley Global Retail, LLC

Tampa, FL

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JOB DETAILS

SALARY

$90,000–$100,000 Per Year

SKILLS

Analysis Skills, Benchmarking, Best Practices, Brand Strategy, Business Administration, Campaigns, Cloud Computing, Competitive Analysis/Strategy, Continuous Improvement, Contract Negotiation, Contract Research Organization (CRO), Cost Control, Cross-Functional, Customer Experience, Customer/Consumer Behavior, Data Analysis, Data Quality, Data Visualization, Detail Oriented, Employee Assistance Plan, Establish Priorities, Furniture, Google Analytics, Interpersonal Skills, Leadership, Life Insurance, Marketing, Merchandising, Metrics, Microsoft Excel, Office Equipment, Organizational Skills, Performance Analysis, Pivot Tables, Power BI, Presentation/Verbal Skills, Product Management, Product Marketing, Product Merchandising, Product/Service Launch, Profit & Loss, Project Tracking, Project/Program Management, Promotional Products, Promotional Programs, Regulations, Reporting Dashboards, Resume Search, Revenue Growth, Sales, Salesforce.com, Strategic Planning, Team Player, Time Management, Tuition Fees, User Interface/Experience (UI/UX), Vlookups, Web Site Monitoring, Website Conversion, eCommerce, eCommerce Sales

LOCATION

Tampa, FL

POSTED

4 days ago

Build Your Career with Ashley Furniture- Where Innovation Meets Comfort

Who We Are:

At Ashley, inspiring the love of home is at the heart of everything we do. As the world's largest manufacturer of home furnishings, we're more than a business —we're a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry.

If you're ready to grow, you've come to the right place. With a true “Growth Mindset,” Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business.

If you are a current Ashley employee: Please login to your UKG account and apply using the internal job board.

Summary: The Manager of Site Merchandising Initiatives shapes e-commerce strategies that enhance the Company's brand, conversion rate, customer experience, and revenue. You'll analyze digital performance to make data-backed recommendations to leadership and cross-functional teams including Site Merchandising, UX, Product Management, and Marketing. This role requires experience managing at least one DTC e-commerce category, strong organizational/project management skills, and passion for digital optimization. You'll collaborate to build world-class customer experiences and deliver exponential growth through innovative offerings and best-in-class execution. Initially, you'll be the main contact for the online bedding category. Reports to the Senior Director of e-commerce Strategic Initiatives.

Responsibilities

eCommerce Strategy & Execution

Help drive the strategic vision and execution for the eCommerce site, collaborating with cross-functional teams to enhance user experience and deliver on business goals.
Develop and implement strategies to increase online sales, conversion rates, and average order value.
Serve as a liaison between Site Merchandising and Product teams to prioritize and implement new site functionality and enhancements. Ensure projects remain on track to achieve expected deadlines.
Collaborate with Marketing, UX, and Product teams to align digital campaigns with business goals.

Analytics & Optimization

Continually review and analyze online competitors for benchmarking and opportunities. Report findings and provide appropriate strategies for leadership when needed.
Monitor and analyze website performance and user behavior using Google Analytics 4 (GA4), internal Power BI dashboards, Quantum Metric, and other tools.
Provide actionable insights and recommendations to stakeholders based on data analysis.
Stay current on eCommerce regulations and best practices.

Site Merchandising & Content

Collaborate with Marketing and Merchandising teams to drive online sales and enhance the digital customer experience for assigned categories in accordance with national strategies and brand guidelines.
Responsible for all sales and merchandising activities for assigned categories.
Oversee product discovery, listings, and categorization for assigned categories.
Coordinate seasonal promotions, product launches, and content updates for assigned categories.
Execute vendor operations for assigned categories, including but not limited to sourcing, contract/term negotiations, item and content setup, and promotional planning.
Other duties as assigned.

Qualifications

Bachelor's degree in business administration, marketing, merchandising or related field, or equivalent work experience, Required
5+ years' experience in DTC site merchandising, e-commerce, or product management, preferably in bedding or home furnishings
Excellent analytical, organizational, and communication (verbal, written, & interpersonal) skills
Proficiency in:

Google Analytics 4 (GA4)
Salesforce Commerce Cloud or equivalent platform(s)
Quantum Metric or equivalent analytics tool(s)
Microsoft Excel (pivot tables, VLOOKUP, data visualization)

General understanding of UX best practices
Strong understanding of CRO, digital customer journeys, and ecommerce best practices
Effective time management and organizational skills
General project management and critical thinking skills required with strong attention-to-detail

Work Environment:

This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours.

Pay: $90,000-$100,000 annually

Benefits We Offer:

Health, Dental, Vision, Employee Assistance Program

Paid Time Off; increases with years of service

Generous Employee Discount on home furnishings

Professional Development Opportunities

Tuition Assistance

Ashley Wellness Centers (location specific)

401(k) and Profit Sharing

Life Insurance

Our Core Values:

Honesty & Integrity: Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.

(Dirty Fingernail: Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, and follows through to completion.

Continuous Improvement: Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.

Growth & Results Focus: Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.

Culture of Leadership: Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.

Customer-Centric & Boundaryless: Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.

Operational Excellence: Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.

Interested in learning more about Ashley Furniture's Community Engagement programs, Environmental Stewardship, or our Core Values, click the links below:

Corporate Social Responsibility

View Our Corporate Brochure

We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.

Notice to Search Firms: We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries.

Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

Site Merchandising Initiatives Manager

Ashley Global Retail, LLC

Tampa, FL

About the Company

Ashley Global Retail, LLC

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