Required Qualifications
- Strong understanding of the North American hunting, shooting sports, or outdoor content ecosystem.
- Familiarity with thermal imaging, night vision, and related optics products
5+ years of experience in e-commerce, DTC brand operations, or standalone website management.
- Hands-on experience with Shopify, including product page management, campaign setup, and site updates.
- Practical experience in digital marketing, especially social media content execution and influencer/creator partnerships.
- Strong analytical mindset, with the ability to interpret data and identify growth opportunities.
- Professional English communication skills suitable for day-to-day business operations.
Preferred Qualifications
- Experience working with brands in outdoor gear, sporting goods, consumer tech, or performance equipment
- Experience managing external vendors, agencies, or cross-functional project coordination
- Strong sense of ownership and the ability to thrive in a fast-moving growth environment
Key Responsibilities
- Manage the day-to-day operations of the Shopify website, including product page updates, campaign setup, on-site content maintenance, and promotional configurations.
Develop and execute digital marketing initiatives across channels, including social media content, influencer partnerships, SEO, email marketing, and traffic acquisition campaigns.
Identify, evaluate, and manage influencer and creator partnerships across YouTube, Instagram, TikTok, and other relevant platforms, driving collaboration projects from outreach to execution.
- Track and analyze key performance metrics such as traffic, conversion rate, sales performance, average order value, and ROAS, and regularly provide actionable insights and optimization recommendations.
- Coordinate with design, customer support, and external partners to ensure projects are delivered on time and at a high standard.
- Continuously improve site performance, campaign execution, and overall digital growth efficiency.
Job description:
Compensation: $10,000–$15,000 per month, plus quarterly performance bonus
Please Note
This is a high-impact, high-growth opportunity with substantial upside for the right person. If you are highly capable, driven by results, and looking for a role with real room to grow, this is the kind of opportunity where strong performance can be recognized and rewarded in a big way.
To ensure a strong fit for this role, priority will be given to candidates with relevant experience in the hunting, thermal imaging, night vision, shooting sports, or related outdoor optics industry.
About This Role
As our Shopify E-Commerce & Digital Marketing Manager, you will lead the day-to-day operation of Falcon’s standalone e-commerce website and digital marketing initiatives, helping drive online sales growth across the North American market.
This role is responsible for website execution, digital campaign performance, traffic growth, and influencer partnership coordination. You will play a key role in building Falcon’s online presence through strong website management, content planning, acquisition strategy, and marketing execution.
We are looking for someone who combines hands-on execution, data-driven thinking, and strong communication skills, and who can manage both daily website operations and broader marketing projects with confidence.
- Applicants must be legally authorized to work in the United States. Falcon is an equal opportunity employer and welcomes candidates from diverse professional backgrounds to apply.
- The Company will provide you with a labor insurance plan in accordance with applicable U.S. federal and state laws; your share of the insurance premiums will be deducted directly from your wages.
- You are entitled to 14 days of paid annual leave per year; for your first year of employment, this entitlement will be prorated based on the actual number of days worked.
- You are entitled to observe statutory U.S. public holidays; please refer to the Company's annual holiday schedule for specific dates.
- Regarding paid sick leave: you accrue one hour of sick leave for every 30 hours worked, up to an annual maximum of 40 hours.
The Company also provides additional benefits, including annual health check-ups, employee training, and team-building activities.
Built for the Night. Ready for the Wild.
Falcon is a global optics brand specializing in Thermal Imaging and Night Vision solutions designed for professionals who operate in the most demanding environments—where visibility fails and performance can’t.
Born from the field, not the showroom, every Falcon device is engineered with one mission: give you the power to see clearly, act decisively, and stay in control—no matter the conditions.