SEO Manager
Riester is looking for an SEO Manager well-versed in all aspects of search marketing. This
position will be responsible for managing client accounts with an emphasis on search engine
optimization. This client-facing role requires strong analytical and strategic skills, a passion for
data-driven marketing methodologies and techniques, along with other critical skills such as
problem-solving and creative-thinking.
RESPONSIBILITIES
- Collaborate with clients and internal teams to meet organic performance objectives
- Conduct website audits and present findings effectively
- Analyze and make recommendations on elements that impact a website's ranking
including a site's URL structure, 301-redirect strategy, HTML sitemap, robots.txt file, etc
- Report on keyword performance, competitive analysis, the share of voice, backlinks,
page load speed and provide actionable insights
- Identify new opportunities to drive results and improve performance
- Recommend content ideas and collaborate with stakeholders
- Compile and analyze recurring reports
- Present weekly, monthly and quarterly results to client teams
- Monitor and communicate relevant digital media best practices, SEO developments,
statistics, trends, and industry strategies
- Develop SEO training and communicate strategies with internal partners
DIFFERENTIATORS
- The ability to look beyond SEO optimization and understand the business challenges
Riester clients may face
- The ability to build relationships and engender trust with clients, peers and internal
stakeholders
- The ability to collaborate across the organization including with the PPC, Analytics,
Content, Creative and Design teams to solve client needs
- The ability to conduct in-depth content gap analyses, competitive and audience analysis,
keyword research, and SERP landscape analysis and collaborate on creative assets, based
on your findings
- The ability to define and present data and results in a digestible, customer-centric format
REQUIREMENTS
- Minimum 3 years of hands-on experience with search engine optimization
- Bachelor's degree preferred
- Superior work ethic, self-starter, eager to consistently meet objectives and take on more
responsibility
- High attention to detail and strong problem-solving skills
- Ability to manage multiple tasks and meet deadlines
- Experience with Moz, Yext, or similar local search platforms
- Experience with BrightEdge or similar content performance platform
- Experience with Google Search Console and Google Tag Manager
- Google Sheets or Microsoft Excel skills: Pivot tables, charts and advanced functions
- Google Analytics, Google Adwords certification a plus
- Exceptional verbal and written communication skills
BENEFITS
- Privately-owned and headquartered in Phoenix, with additional offices in Los Angeles
and Park City. This position will be in Phoenix.
- Competitive benefits package, including Medical, Dental, Vision, 401k - with a profit
share and match, FSA, HSA, vacation, sick & more!
Modern, fun and fast-paced work environment.