SEO Manager - Brand

Method Recruiting

Miami, FL

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JOB DETAILS

SKILLS

Apple, Artificial Intelligence (AI), Brand Management, Communication Skills, Content Structure, Google Search Engine, HTML (HyperText Markup Language), Home Care, Keyword Research, Leadership, Legal, Marketing, Microsoft Bing Search Engine, Onboarding, Performance Analysis, Performance Metrics, Requirements Management, Research Skills, Retail, Scalable System Development, Search Engine Optimization (SEO), Structured Data, User Interface/Experience (UI/UX)

LOCATION

Miami, FL

POSTED

30+ days ago

SEO Manager

RESPONSIBILITIES
Google Business Profile & Local Listings
   Own and optimize GBPs across all locations: categories, attributes, photos, hours, posts, and Q&A
   Monitor and respond to reviews; audit and resolve duplicate listings, suspensions, and edits
   Manage listings across Bing Places, Apple Maps, and key directories; maintain NAP consistency via citation tools (Yext, BrightLocal, or similar)

Rankings & On-Page SEO
   Develop and execute Map Pack ranking strategies across all markets; track rankings by location and keyword cluster
   Audit and optimize location landing pages: local keyword targeting, LocalBusiness schema, page speed, and mobile UX
   Conduct keyword research to capture high-intent local queries; build scalable location page templates
   Collaborate with web/dev teams to implement technical SEO fixes and structured data

Review Strategy & Reputation
   Build proactive review generation workflows in partnership with operations and customer success teams
   Monitor sentiment trends across locations and surface insights to leadership

AI Search & AEO/GEO
   Optimize content and structured data for visibility in AI-generated results: Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot
   Monitor brand citation accuracy across AI search surfaces; adapt content strategy as local intent queries evolve

Reporting & Collaboration
   Track and report on local SEO KPIs: Map Pack positions, GBP engagement, location page traffic, review growth, and lead attribution
   Partner with marketing, content, and operations teams; lead SEO onboarding for new location launches

QUALIFICATIONS
Required
   5+ years of hands-on organic and local SEO experience with a track record of improving Map Pack rankings and driving local lead growth
   Direct experience managing 10+ Google Business Profiles simultaneously
   Deep understanding of local ranking factors: proximity, prominence, relevance, and review signals
   Proficiency with local SEO and rank tracking tools (BrightLocal, Local Falcon, Whitespark, Semrush Local, or equivalent)
   Experience with citation management platforms and on-page/technical SEO fundamentals including LocalBusiness schema
   Comfortable in Google Search Console and GA4; able to build and communicate performance reports
   Home services or similar vertical experience

Nice to Have
   Familiarity with AI search (Google AI Overviews, ChatGPT Search, Perplexity) and AEO/GEO optimization
   Experience launching SEO programs for new locations from scratch
   Background in industries with strong local intent: home services, healthcare, legal, retail, or franchises
   Basic HTML and comfort communicating technical requirements to developers

SEO Manager - Brand

Method Recruiting

Miami, FL

About the Company

Method Recruiting