SEO & AI Search Content Writer (Auto Insurance & Multi-Line or Commercial Insurance)
Hybrid in Bethesda, MD or Manhattan, NY
Duration: 6 mo, contract to hire, W2
Pay: $73.8k-$115.8k
Our insurance client is seeking a skilled SEO & AI Search Content Writer to join our team with a focus on Auto, Renters, Home, and Specialty Insurance. This role combines expertise in storytelling, digital marketing, and the strategic use of AI-assisted tools to produce high-impact, high-quality content that drives traffic, engagement, and conversions for our Auto, Renters, Home, and Specialty Insurance initiatives.
As a key member of the SEO team, you will leverage advanced AI tools to augment your copywriting talents, enabling the creation of scalable, personalized, and data-driven content. This role emphasizes the integration of AI to enhance ideation, streamline workflows, and optimize content performance, ensuring alignment with the brand voice, marketing objectives, and evolving industry standards.
In addition to driving traditional SEO strategies, this role will focus on advancing GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiatives, ensuring content is structured to meet modern search intent and deliver value across emerging search platforms. You will collaborate closely with designers, marketers, and cross-functional teams to create content that not only ranks well but also resonates with audiences in a competitive digital landscape.
Duties
*Content Development and Optimization: Create and deliver high-quality, strategic copy for Auto, Renters, Home, and Specialty Insurance, including landing pages, blog posts, long-form SEO articles, and more, tailored to the target audience.
*AI Integration: Utilize AI-powered tools to streamline content creation workflows, generate ideas, and optimize outputs while maintaining brand voice and high-quality standards.
*SEO and AEO Strategy: Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) and incorporate emerging GEO/AEO strategies to meet search intent and perform effectively on voice search and answer engines.
*Performance Analysis: Track, analyze, and report on the performance of SEO content efforts focused on Auto, Renters, Home, and Specialty Insurance. Use data-driven insights to refine strategies, improve results, and adapt messaging based on customer behavior and search trends.
*Content Optimization: Review and refine AI-generated content for tone, consistency, and effectiveness, ensuring all outputs meet brand, high-quality, and SEO and GEO/AEO standards.
*Trend Monitoring: Stay informed about Google algorithm updates, AI advancements, and trends in the Auto, Renters, Home, and Specialty Insurance SEO ecosystem. Assess risks and opportunities specific to the sector and apply best practices to maintain a competitive content edge.
*Process Improvement: Identify and implement opportunities to enhance content creation workflows, including refining AI prompts, developing reusable frameworks, and establishing structured processes for efficiency and scalability.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.