Senior Vice President, North America Retail-CPG Sales

# Introduction Senior Vice President, Strategic & Commercial Sales - Retail & CPG (North America)

Join SymphonyAI as the Senior Vice President, Strategic & Commercial Sales - Retail & CPG, where you will define and lead the commercial vision across one of our most critical verticals. This role is accountable for revenue growth, strategic account expansion, and enterprise deal leadership across Retail and Consumer Packaged Goods.

As a senior commercial leader, you will operate at the intersection of strategy, execution, and market influence, owning a significant revenue portfolio while building deep partnerships with some of the most recognized global brands.

## Role Mandate Drive end-to-end revenue ownership and market expansion, with a focus on Top 30 strategic accounts and $10M+ ARR deal creation, while building a scalable, high-performance enterprise sales organization.

## Job Description

### What You Will Do

Commercial Strategy & Revenue Ownership

• Own and execute the North America Retail & CPG sales strategy, aligned to aggressive growth targets.
• Deliver against a significant annual quota (team + strategic overlay) with focus on large, multi-year enterprise deals ($5M-$20M+).
• Lead strategic account planning across Top 30 priority accounts, driving penetration, expansion, and long-term value creation.

Enterprise Sales & Deal Leadership

• Personally engage in and help close high-impact, complex deals, particularly those exceeding $10M ARR.
• Drive a consultative, value-based sales approach, aligning SymphonyAIs AI-driven solutions to measurable business outcomes.
• Position offerings such as CINDE Connected Retail and Price Suite as transformational platforms within client environments.

Executive Relationship Management

• Build and maintain trusted relationships with C-suite stakeholders (CEO, CFO, CDO, CMO, Chief Merchandising Officer).
• Establish SymphonyAI as a strategic partner across Retail and CPG enterprises.
• Represent SymphonyAI in executive forums, industry events, and key client engagements.

Team Leadership & Talent Development

• Lead, mentor, and scale a high-performing sales organization, including second-line leadership (Directors and VPs).
• Build a culture of accountability, performance, and continuous improvement.
• Attract, develop, and retain top enterprise sales talent.

Sales Excellence & Operational Rigor

• Drive sales process optimization, including pipeline management, deal inspection, and forecasting discipline.
• Leverage tools such as Salesforce and sales enablement platforms to improve visibility, efficiency, and decision-making.
• Ensure forecast accuracy and pipeline health, bringing predictability to revenue outcomes.

Cross-Functional Leadership

• Partner with Product, Marketing, Customer Success, and Delivery teams to deliver integrated, high-impact solutions.
• Influence product roadmap and pricing strategy based on market feedback and client needs.
• Align go-to-market strategies with broader company objectives.

Data-Driven Execution & Market Insight

• Utilize analytics and performance data to optimize sales strategies and execution.
• Stay ahead of industry trends, competitive landscape, and customer priorities within Retail and CPG.
• Continuously refine strategy to align with market shifts and emerging opportunities.

### What You Will Bring

• Proven track record of owning and exceeding large-scale revenue targets ($50M+ quota responsibility).
• Demonstrated success closing complex, enterprise SaaS deals, including $5M+ and $10M+ ARR engagements.
• Deep experience in Retail and Consumer Packaged Goods sectors, with strong industry relationships.
• Expertise in consultative, solution-based, and transformation-led selling.
• Experience leading layered, high-performing sales organizations.
• Strong commercial acumen across pricing, contract negotiation, and deal structuring.
• Proficiency with CRM platforms (Salesforce preferred) and sales analytics tools.
• Exceptional executive presence with the ability to influence and partner with C-level stakeholders.
• Analytical mindset with a strong focus on data-driven decision making.

## Requirements

• 15+ years of enterprise sales experience with significant leadership scope.
• 8+ years leading enterprise SaaS or technology sales teams.
• Experience managing strategic accounts and complex enterprise sales cycles.
• Background in consulting environments such as Accenture or similar firms strongly preferred.
• Bachelors degree required; MBA or advanced degree preferred.
• Willingness to travel as needed.

## Success Profile

• Enterprise leader with consistent quota overachievement.
• Strategic thinker with strong execution discipline.
• Builder of scalable, high-performance sales organizations.
• Trusted advisor with deep industry credibility.
• Operator who brings rigor to forecasting, pipeline, and deal execution.

## About Us

### Why This Role This role sits at the center of SymphonyAIs growth strategy and offers the opportunity to shape the future of AI-driven retail transformation while directly influencing revenue, market positioning, and IPO readiness trajectory.