Senior Specialist, Dealer Communications & Programs – HAD

The Senior Specialist, Dealer Communications & Programs – HAD supports the Partner Experience function in delivering a seamless, engaging and high-value experience for our dealer network. This role is responsible for executing communication, digital platform, event, program and education initiatives that strengthen partner relationships and reinforce Brother’s commitment to dealer success.

Partner Communication & Engagement

• • Development, schedule and execute of dealer-facing communications across the Dealer support platform, newsletters, email, and other channels
  • Draft, proof and coordinate messaging to ensure clarity, consistency and alignment with brand guidelines and internal stakeholders
  • Maintain communication calendars, editorial strategy, track deliverables and ensure timely distribution of updates, product/promo information and event notices
  • Support cross-functional alignment by collecting inputs from Sales, Marketing, Product and Education teams for inclusion in partner communications

Dealer Support Platform & Digital Excellence

• • Support the ongoing maintenance, organization, and content management of the Dealer Support portal
  • Provide recommendations for continuous improvement for sales and product tools
  • Provide platform recommendations, upload resources, manage asset accuracy, update pages, and monitor platform functionality
  • Conduct analytics reporting, including usage trends, content performance, and dealer behavior insights
  • Partner with CXC and internal teams to log issues, track enhancements, and assist with testing or QA of new features and content updates

Partner Program Management

• • Onboard new dealers by preparing resource kits, access instructions, and welcome communications. Support the creation, organization, and distribution of partner toolkits, launch materials, playbooks, and promotional calendars
  • Coordinate training sessions, webinars, and educational events—including scheduling, invitations, reminders, and content uploads
  • Facilitate surveys, feedback collection and data organization
  • HAD Dealer Program Support including Dealer Agreements, Partner Programs and Dealer Initiatives
  • Complete Management of Synchrony Financing Program for Brother machines- analyze and audit data

Event & Tradeshows

• • Support planning, logistics, tracking, and on-site coordination for dealer events, national training sessions, and trade shows
  • Manage communication timelines, event resource preparation, booth materials, and dealer outreach
  • Assist with vendor coordination, shipping logistics, and cross-functional alignment to ensure successful execution
  • Collect and organize post-event feedback, attendance metrics, and follow-up actions to support ROI tracking

Education

• • Bachelor's Degree (or equivalent experience) in Marketing, Communications, Product Marketing/Management, Business, or related field

Experience

• • Minimum 5 years
    • Experience in Marketing or channel enablement/partner experience; Marketing communications and branding experience
  • Minimum 3 years
    • Experience supporting B2B or dealer driven channels, ideally in environments requiring both sales and marketing alignment; Experience coordinating events, tradeshows or dealer education programs.

Software/Technical Skills

• • Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)
  • Knowledge of Project Management tools (e.g. Workfront or similar)

Other Skills/Knowledge/Abilities

• • Ability to work/thrive in a fast-paced environment and meet deadlines
  • Flexible approach with an ability to re-prioritize as business needs change
  • Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent research skills)
  • Ability to work cross-functionally across teams and foster a positive dynamic to drive projects forward; ability to build strong internal and external stakeholder relationships
  • Ability to work independently
  • Excellent attention to detail
  • Knowledge of sewing, crafting, and creative retail community- Preferred

This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid

Base Salary

• • The targeted base salary range for this position is $ 90,000.00- $ 110,000.00per year.
  • Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.

Additional Compensation

• • This position is eligible for a 5% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
  • Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.