Senior Public Relations Strategist

Heritage Christian Services

Rochester and surrounding areas, New York

JOB DETAILS
SKILLS
AP Stylebook, Administrative Skills, Advertising and PR, Brochures, Conferences, Copy Writing, Direct Mail, Driver's License, Editing, Email Campaign, Event Management, Fact Checking, Journalism, Leadership, Marketing, Marketing Communications, News Reporting, Newsletter, Public/Media/Press/Analyst Relations, Radio Advertising, Research Skills, Scripting (Scripting Languages), Social Media, Storytelling, Style Guide
LOCATION
Rochester and surrounding areas, New York
POSTED
30+ days ago
Overview:

The senior public relations strategist plays a crucial role in crafting compelling human-interest stories and strategic communications, specializing in copywriting and editing for agency communications. The role includes direct collaboration with the president & CEO. on select communications. This position supports public relations, marketing and advertising efforts, including high-impact and time-sensitive communications, all while promoting the mission, vision, and values of Heritage Christian Services.

 

Pay for this position: $70878 / yr - $76697 / yr

 

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above range represents the organization's good faith and reasonable estimate of the range of possible compensation at the time of posting

Responsibilities:
  • Identifies and develops human-interest stories that align with the company's mission, vision and values.
  • Partners directly with the president & C.E.O. and senior leadership on select communications.
  • Writes and edits content for agency communications including the annual report, newsletters, brochures, websites, social media, and public relations materials such as media releases, essays and urgent communications. Also writes for direct mail and email campaigns, radio scripts, advertising copy and messaging platforms.
  • Builds and strengthens the agency’s relationships with journalists and media personalities.
  • Organizes public relations events for media coverage, including news conferences, reporter visits, and community activities.
  • Ensures content is accurate and adheres to the agency’s brand and style guidelines, including AP Style.
  • Contributes to and monitors social media.
  • Supports agency-wide marketing and communications work with a focus on high-priority initiatives and leadership-driven communications.
  • Assists with administrative tasks, event support, and other duties as assigned.

 

60% Writing, editing, interviewing, research and fact-checking

40% Strategic public relations support, executive communications, media relations and other PR/media responsibilities and duties as assigned

Qualifications:
  • Required
    • Associates degree in communications or related degree
    • 3 years of experience in PR, journalism or a related field
    • Exemplary skills in research, interviewing, writing/storytelling and editing
    • A valid driver’s license that follows Heritage Christian’s motor vehicle record standards plus reliable transportation to and from work
  • Preferred
    • Bachelor's degree in communications or related degree
    • Published works

Our Commitment to Equity and Justice

 

We believe that people are entitled to dignity, respect, equity and justice. We champion a society that removes barriers. We reject racism and discrimination of any kind. We protest systemic and political inequities that marginalize people, recognizing that there is a history of structural racism in the United States. We will continue to learn and change to achieve justice. We know that strength comes from unity.

About the Company

H

Heritage Christian Services

Heritage Christian Services</span>, people always come first. It’s what the founding parents insisted on, and it’s still the backbone of the culture more than 30 years later. </p> <p>HCS is a thriving human services agency that serves thousands of people throughout the greater Rochester and Buffalo areas by providing meaningful introductions and offering experiences that assist others in navigating and achieving what matters most to them. The agency offers residential support, service coordination, respite, community habilitation and employment supports. </p> <p>While meaningful living and working opportunities have always been at the heart of the agency, it is also known for its innovative programs like the Pieters Family Life Center and Expressive Beginnings in Henrietta, Springdale Farm in Ogden and Heritage Christian Stables in Webster. <p>We offer a drug-free and tobacco free workplace. We perform pre-employment substance abuse testing. Heritage Christian Services is an equal opportunity employer.

COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Other/Not Classified
FOUNDED
1979
WEBSITE
http://www.heritagechristianservices.org/