As a Senior Product Marketing Manager, Release Marketing, the focus is on bringing Firefly's most
important product and feature launches to market fast and with precision. This means translating
technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand
and act on. It means building the messaging, the brief, the plan, and the story then rallying the team to
execute.
What You'll Do
" Develop go-to-market launch strategies for highly technical and high-visibility product releases, including
first- and third-party AI model integrations, Firefly Graph, Firefly Boards, and monetization, grounded in
business priorities & objectives
" Get hands on with product and feature functionality, nuances, and limitations to build messaging
frameworks centered on user benefits across multi-media content and channels
" Drive cross-functional alignment across product management, marketing, and partnerships especially
under tight launch timelines
" Serve as a subject matter expert in the Firefly product and user experience. You ll know how Firefly
works in and out so you can easily translate it to external messaging to drive product adoption
" Present go-to-market briefings and coordinate across marketing channel teams such as Social, Website,
SEO, Community, and Performance Media to execute plans and be the approver for content reviews
" Partner with integrated marketing teams to create and review campaign briefs that align product,
demand gen, brand, and sales into one cohesive motion
" Turn complex pricing structures and product capabilities into sharp, digestible customer narratives,
offers, and promotions
" Define launch success metrics and using post-launch data to continuously improve
" Partner with internal Research and Inbound Marketing teams to collect top Firefly use cases, then apply
customer research and insights to sharpen positioning and go-to-market decisions
Requirements
" 8-10 years of experience in product marketing, advertising, integrated marketing, or related roles.
" Experience in tech, creative products and tools, and/or generative AI is preferred.
" Strong attention to detail and an eye for creative judgment. Comfortable providing constructive
feedback to cross-functional stakeholders.
" Exceptional communication skills, capable of conveying complex ideas or product information
effectively and clearly to diverse audiences.
" Analytical and strategic problem solver, adept at using data and customer insights to inform decision
making.
" Passionate about emerging creative AI technologies and knowledgeable about the generative AI
landscape.
" BA/BS in Marketing, Advertising, Technology, or related field.
EEO:
Mindlance is an Equal Opportunity Employer and does not discriminate in
employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.