Senior Product Marketing Manager Reports To: VP of Marketing
Position Overview
The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution.
Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making.
What Success Looks Like
- Sales teams are confident, prepared, and aligned on product value and differentiation
- Product messaging is clear, consistent, and compelling across all channels
- Customer stories and proof are actively used in sales and marketing motions
- Go-to-market launches are well-coordinated, timely, and effective
- Product marketing is seen as a strategic partner across the organization
Core Responsibilities
Go-to-Market Strategy & Execution
- Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth
- Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement
- Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective.
Product Positioning & Messaging
- Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives
- Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle
- Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
Sales Enablement
- Develop enablement strategies and high-impact sales tools, training, and messaging frameworks
- Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence
- Use field feedback and performance data to continuously refine enablement programs and improve sales productivity
Customer Insight & Storytelling
- Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research.
- Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement
- Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc.
Market & Performance Intelligence
- Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development
- Track key product marketing success metrics, using insights to inform prioritization and strategic decisions
- Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency
Cross-Functional Leadership
- Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution
- Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy
Who You Are
- Scrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before.
- Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it.
- Comfortable in a fast-paced startup environment where things move in days, not weeks
- AI-first, using technology to accelerate output without sacrificing quality, voice or originality
- Bias toward action, you'd rather ship, learn and iterate high-quality output than wait for perfect.
Experience Requirements
- 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry.
- Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story
- Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions
- Demonstrated influence on product roadmap, pricing and packaging, or market segmentation
- Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone
- Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team
- A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams
Cover Letter Requirements
Please include a cover letter with your application that meets the following requirements:
- Keep your cover letter to 250 words or fewer.
- Tell us which Drips Core Value you believe you would embody the most, and explain why. You can learn more about our Core Values on our website.