Senior Product Manager, Health Media Products Job Description About OptimizeRx OptimizeRx is a leading healthcare technology company that’s redefining how life science brands connect with patients and healthcare providers. Our platform combines innovative AI-driven tools to deliver timely, relevant, and privacy-safe engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes. Position Summary:The Senior Product Manager, Health Media Products will lead the development and expansion of advertising products across OptimizeRx’s healthcare media ecosystem. This role will focus on integrating traditionally non-programmatic media into the programmatic advertising landscape, while preserving and strengthening direct-sales opportunities. The individual in this role will design technology-enabled media products that improve inventory yield, expand monetization opportunities, and create scalable advertising capabilities across banner media, EHR platforms, and other healthcare technology environments. The ideal candidate is an experienced product leader with deep knowledge of publisher-side advertising, agency media buying, ad technology, tagging, inventory monetization, and programmatic marketplace dynamics. This person should be intellectually curious, highly independent, comfortable operating in an R&D environment, and energized by building new products where established models do not yet exist. Primary Responsibilities Product Strategy & Market Development - Develop product strategies and roadmaps that balance publisher economics, customer needs, commercial priorities, and technical feasibility.
- Collaborate with partnerships team to identify opportunities to introduce advertising into healthcare technology platforms and translate emerging concepts into scalable products.
- Define differentiated media products, inventory packaging, monetization models, and agency buying workflows.
- Monitor industry trends across publisher technology, programmatic advertising, healthcare media, and emerging advertising channels.
Product Development & Delivery - Lead products through the full lifecycle, from discovery and requirements through launch, optimization, and ongoing enhancement.
- Develop detailed product requirements, user stories, workflow documentation, acceptance criteria, and technical specifications.
- Partner with Engineering, AI, Data Science, and Architecture teams to design scalable advertising and media technology solutions.
- Evaluate technical tradeoffs, implementation risks, and product dependencies while coordinating testing and product releases.
- Define and monitor product KPIs, using analytics and customer feedback to prioritize enhancements and measure business impact.
Publisher Monetization & Marketplace Optimization - Design capabilities that improve inventory yield, fill rate, revenue performance, inventory utilization, and marketplace efficiency.
- Define strategies for inventory packaging, supply optimization, pricing controls, forecasting, and demand prioritization.
- Balance direct-sales commitments with programmatic monetization opportunities to maximize revenue and inventory value.
- Analyze marketplace performance to identify opportunities for improved monetization, buyer participation, and operational efficiency.
Programmatic Ecosystem & Platform Integrations - Define product requirements supporting DSP, SSP, ad server, exchange, measurement, identity, and verification platform integrations.
- Design workflows that enable non-programmatic media to participate in programmatic buying while supporting existing publisher operations.
- Define requirements for tagging, APIs, data integrations, campaign measurement, and ad-serving technologies.
- Partner with technical, security, privacy, and compliance teams to deliver scalable and secure media technology solutions.
Cross-Functional Product Leadership - Serve as the product lead across Partnerships, Sales, Engineering, AI, Data, Operations, and Client Success for assigned products.
- Partner with EHR platforms and external technology providers to define integrations, implementation plans, and launch criteria.
- Communicate product priorities, technical decisions, risks, and roadmap updates across technical and business stakeholders.
- Build alignment across cross-functional teams through strong product leadership, documentation, and disciplined execution.
Qualifications: - 8+ years of product management or advertising technology experience delivering complex media, platform, or ad technology products.
- Experience with a publisher, media owner, SSP, or advertising technology company, supporting digital display, CTV, digital video, OOH/DOOH, or other publisher-side advertising products.
- Strong understanding of publisher monetization, agency buying workflows, inventory management, yield optimization, programmatic advertising, ad serving, and marketplace performance.
- Experience defining technical product requirements and delivering API integrations, tagging solutions, advertising technology, or other complex platform capabilities in partnership with Engineering.
- Experience developing healthcare, EHR, point-of-care, or other regulated advertising technology products.
- Experience supporting both direct-sales and programmatic monetization models, including emerging AI-enabled advertising capabilities.
What We Offer: - Group Medical, Dental & Vision
- Retirement savings plan with match
- Basic Life and AD&D*
- Short & Long-term Disability*
- Telehealth Services*
- Paid Parental Leave
- Voluntary Life and AD&D
- Flexible Paid Time Off
- Company provided Holidays
- Monthly Technology Reimbursement
- Equity in the Company (eligibility restrictions may apply)
- Remote First Environment
- Affinity Groups
- Employee Recognition Program
*Premium paid by Company Equal Employment Opportunity OptimizeRx is an equal opportunity employer. The Company maintains policies and practices that are designed to prevent discrimination or harassment against any qualified applicant or employee to the extent prohibited by federal, state, and local laws and regulations. By way of example, discrimination on the basis of race, ethnicity, color, religion, ancestry, national origin, citizenship, sex (including pregnancy, childbirth, or related medical conditions), age, marital status, sexual orientation physical or mental disability, medical condition, genetic information (including test results), status as a Vietnam-era or special disabled veteran, uniform service member status, political affiliation, union membership, gender identity or gender expression, or any other characteristic protected by applicable law is prohibited. Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
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