Senior Product Designer / UX Lead – Conversion Optimization (CRO)

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo. 

See what it's like to work for a national mortgage lender that truly values its employees.  Wherever your passions lie, you can find rewarding work and new opportunities here.  

• Casual work environment
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

We are seeking a Senior Product Designer who believes that beautiful design is measured by conversion metrics. You will be the architect responsible for overhauling our public web presence and digital landing experiences. Your mission is to take complex financial concepts and wrap them in a clean, minimalist web environment that rivals the best names in fintech, while fiercely protecting and highlighting our unique human-driven service model.

WHAT YOU WILL BRING

• 5+ years of UX/UI or Product Design experience with a portfolio that explicitly proves your designs directly increased conversions, leads, or revenue (not just pretty portfolios).
• A "Growth Hack" mindset—you understand how copy, layouts, and micro-interactions influence consumer psychology.
• Experience working inside lean marketing or product pods where speed-to-market and iterative testing are valued over corporate bureaucracy

DUTIES AND RESPONSIBILITIES

• Design for Impact: Create low-and-high fidelity wireframes, user flows, and prototypes in Figma that transform long-form content into dense, engaging digital layouts.
• Collaborate on AI Search Strategy: Partner with external search agencies to embed structural schema and Q&A blocks into beautiful interface layouts that satisfy both AI crawlers and human eyes.
• Optimize the Journey: Audit our web experience continuously against industry giants. Ruthlessly eliminate visual clutter, optimize page load psychology, and simplify our long-form application layouts.
• Build the Dev Bridge: Work hand-in-hand with our software engineers. You will hand off finalized assets, review staging environments to ensure visual QA, and ensure no engineering hours are wasted guessing layout logic.

Compensation: $100K - $150K annually

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC)  is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.