Senior Paid Social, Community & Growth Lead – eCommerce (Amazon-First DTC Brand)

Senior Paid Social, Community & Growth Lead – eCommerce (Amazon-First DTC Brand)

We are seeking a highly experienced growth leader to scale a fast-growing direct-to-consumer eCommerce brand, launching on Amazon with an initial focus on teeth whitening and expanding into additional products and marketplaces.

This is a senior, performance-driven role for someone who thrives in direct-response consumer marketing, understands how to scale paid media, and can build engaged communities that drive revenue.

What Makes This Role Unique

• You'll help launch and scale a DTC brand from the ground up
• You'll own paid media performance and community growth end-to-end
• You'll work with a meaningful marketing budget and be accountable for results
• You'll expand into new channels like Pinterest and YouTube as the brand grows

What You'll Own

DTC / Consumer Growth

• Full ownership of paid acquisition across Meta Ads Manager and TikTok
• Management and scaling of a significant monthly ad budget with clear ROAS and CAC targets
• Creative strategy: ideation, scripting, and direction of high-performing short-form content
• Execution of TikTok Shop and TikTok Affiliate Program strategies
• Driving Amazon demand through paid social and external traffic strategies

Channel Expansion & Influencer Support

• Assist in managing and scaling influencer partnerships beyond TikTok (Instagram, YouTube, etc.)
• Support development and execution of Pinterest Ads strategy
• Contribute to testing and scaling YouTube as a paid and organic acquisition channel

Community & Owned Audience Growth

• Build, launch, and scale high-engagement Facebook Groups
• Develop community strategies that drive retention, loyalty, and repeat purchases
• Turn customers into active brand advocates and content creators

What You Bring (Must-Have Experience)

• 3+ years of paid social experience, with deep expertise in Meta Ads Manager
• Proven success managing and scaling large ad budgets
• Hands-on experience with TikTok Ads, including Shop + Affiliate ecosystems
• Demonstrated ability to build and grow Facebook Groups or owned communities
• Strong content instincts - you know what converts and how to scale it
• Analytical mindset with a track record of improving CAC, ROAS, and LTV

Nice to Have

• Experience with Pinterest Ads and/or YouTube growth strategies
• Experience managing or collaborating with influencers/creators
• Experience in eCommerce, Amazon, or high-growth DTC brands
• Familiarity with attribution challenges and blended metrics (MER, incrementality)

What This Role Is NOT

• Not entry-level or coordinator-level
• Not a purely organic or "posting content" role
• Not siloed - this role owns growth outcomes across channels

Who You Are

You are a performance-driven marketer who understands how to acquire customers profitably and scale what works.

You're comfortable owning a budget, making decisions, and being accountable for growth.

You think like an operator - not just a marketer - and are excited to help build something from the ground up.