Senior New Product Development Marketing Manager

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Our Brands:

Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite

We are currently seeking a Senior New Product Development Marketing Manager.

The Senior New Product Development Marketing Manager leads the delivery of best-in-class global product marketing for Cascade Designs' MSR, Platypus, SealLine and Military programs. This role owns the most highly technical and regulatory-driven product categories and is responsible for driving strategic alignment across product development, marketing, and sales.

In addition, this role manages and develops the NPD Marketing Manager, sets team priorities, and ensures effective resource allocation across all NPD marketing initiatives.

Key Responsibilities

Strategic Product Marketing & Project Leadership

• Own end-to-end marketing delivery for MSR, Platypus, SealLine and Military product portfolios for all artwork components on the product Bill of Materials
• Lead development of Marketing project briefs, timelines, budgets, and milestones
• Drive cross-functional alignment across Product Development, Sales, Operations, and Marketing
• Ensure all deliverables meet supplied regulatory, technical, and brand standards
• Act as primary stakeholder and approver for all product marketing initiatives within assigned brands
• Support product positioning, naming, and messaging development

Technical & Regulatory Expertise

• Lead marketing support for complex product categories including water filtration, stoves, and safety-critical equipment

• Ensure accuracy and compliance across:

• Packaging (multilingual)

• Instructions and technical documentation

• Regulatory labels and warnings (e.g., Prop 65, safety standards)

• Translate technical product features into clear, compelling consumer messaging

Asset Development & Execution

• Oversee development of:
• Packaging (multilingual)
• Product instructions and documentation
• On-product graphics
• Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
• Support photo shoots and asset creation (with Creative/Production teams)

Elastic/Digital Workbook Ownership

• Lead planning and execution of global sales enablement initiatives, including:
• Military workbook (annual)
• Elastic Custom Collections Outdoor Brands workbook (2x annually)
• Own overall project timeline, coordination, and delivery
• Ensure alignment of product information, messaging, and assets across all materials
• Partner with NPD Marketing Manager, Sales and Product teams to gather inputs

Cross-Functional Leadership

• Partner closely with:
• Full Marketing and Customer Experience team
• Product Development and Product Line Managers
• Global Sales teams
• Operations and Configuration Control to ensure timely release of final artwork and assets
• Creative team to provide copy and graphic direction
• Provide global tradeshow support for assigned brands
• Provide strategic input into global sales enablement initiatives to ensure alignment with brand priorities

Team Leadership & Resource Management

• Directly manage the NPD Marketing Manager
• Set team priorities and balance workload across initiatives
• Identify resource gaps and support staffing solutions as needed

Process Development & Vendor Management

• Drive process improvements and workflow optimization within project management systems (e.g., Monday.com)
• Develop and refine workflows for creative and production processes
• Manage relationships with external vendors (translation, print, creative)
• Ensure projects are delivered on time, on budget, and to quality standards

Qualifications / Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business, or comparable experience in related field
• 7-10+ years of experience in product marketing, project management, or related field
• Experience working with technical or regulated products (e.g., outdoor equipment, consumer goods, industrial products)
• Proven ability to lead complex, cross-functional projects from concept through execution
• Experience managing or mentoring team members
• Strong understanding of product development processes and working with engineering teams
• Demonstrated ability to balance multiple high-priority initiatives and drive prioritization decisions

Some of our amazing benefits include...

• 3 weeks paid time off per year
• 10 paid holidays
• 3 Floating holidays
• Great health benefits (medical, dental, vision)
• 401(K) with company matching
• Life insurance paid by Cascade Designs
• Activity Gear Loaner Program and discounts on products purchased through Pro Deals
• $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Cascade Designs Inc.

Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers' expectations of service, we will be successful for many years to come.

Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.

Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.