Senior Martech Product Manager

Job#: 3043617

Job Description:

Description:Description:

The Senior Martech Product Manager partners with Marketing, Digital, Personalization, Analytics, UX, and Technology teams to define and deliver the roadmap for Hyatts Marketing Content Management System (CMS). This role is responsible for the strategy, planning, prioritization, and execution of platform capabilities that enable marketers to efficiently create, manage, personalize, and publish marketing content and landing pages across Hyatts digital ecosystem.

The Senior Martech Product Manager serves as the product owner for Hyatts Marketing CMS platform, balancing business priorities, user experience, technical modernization, and operational excellence while collaborating with engineering teams to deliver scalable solutions.

The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

POSITION RESPONSIBILITIES:

• Define and drive the product vision, roadmap, and strategy for Hyatts Marketing CMS platform.
• Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities.
• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities.
• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization.
• Write and maintain product requirements, user stories, acceptance criteria, and release documentation.
• Collaborate closely with Engineering, UX, QA, and Architecture teams throughout the Agile development lifecycle.
• Drive enhancements supporting marketing content authoring, landing page creation, reusable content components, personalization, publishing workflows, localization, and content governance.
• Partner with Marketing and Content Operations teams to improve campaign velocity, content reuse, and marketer productivity.
• Define success metrics, monitor platform adoption, analyze user feedback, and identify opportunities for continuous improvement.
• Support integrations with CRM, CDP, Digital Asset Management (DAM), personalization, analytics, and marketing automation solutions.
• Represent the Marketing CMS platform with senior leadership and cross-functional stakeholders.
• Promote enterprise adoption of platform capabilities and demonstrate Hyatt core values.

EXPERIENCE AND QUALIFICATIONS:

Required Skills -

• Strong communication skills with business and technical audiences.
• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms.
• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products.
• Experience managing Agile product backlogs, user stories, and acceptance criteria.
• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies.
• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams.
• Ability to make data-driven prioritization decisions.
• Strong stakeholder management and organizational skills.

PREFERRED SKILLS:

• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms.
• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms.
• Familiarity with API integrations and headless CMS architecture.
• Experience with SEO, accessibility, and content governance.
• Hospitality, travel, loyalty, e-commerce, or customer experience background.

EDUCATION:

Bachelors degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy

Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

Employee Type:

Contract

Location:

Chicago, IL, US

Job Type:

Date Posted:

August 4, 2026

Pay Range:

$70 - $80 per hour

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