Senior Marketing Specialist

Tripoint Search

Palo Alto, CA

JOB DETAILS
SALARY
SKILLS
Adobe InDesign, Attorney, Business Development, Communication Skills, Compensation and Benefits, Cross-Selling, Customer Relations, Customer Relationship Management (CRM) Systems, Customer Support/Service, Database Management Software/Systems (DBMS), Detail Oriented, Internet Research, Interpersonal Skills, Intranet, Legal, Marketing, Marketing Communications, Microsoft Office, Professional Services, Reporting Skills, Request for Proposals (RFP), Sales Support, Salesforce.com, Seminars, Social Media
LOCATION
Palo Alto, CA
POSTED
Today
  • Location: Palo Alto, California
  • Type: Direct Hire
  • Job #1418
  • Salary: $120,000
Senior Marketing Specialist

LOCATION: Silicon Valley, CA

ORGANIZATION: Top-ranked global law firm

COMPENSATION and BENEFITS: Competitive base salary up to $135K base, bonus structure; health & wellness stipend; Medical, Vision & Dental Coverage; Paid Time Off; top of market retirement contribution; rated top law firm to work for, excellent firm culture and perks, plus more!

KEY RESPONSIBILITIES:
  • Assist in the development and execution of marketing and communication goals and strategies in the Palo Alto office
  • Draft and produce new business pitches, proposals and responses to RFPs
  • Ensure all pitches and marketing materials are consistent, up-to-date and reflect the Firm's values
  • Provide tactical support and execution with individualized attorney plans
  • Support cross sell and industry segment groups
  • Assist with the production of Chambers and other award and survey submissions
  • Execute research requests from attorneys in the Palo Alto office
  • Monitor clients, targets, current events and significant rulings
  • Assist with and attend client facing events
  • Identify speaking, writing and other profile raising opportunities for partners and counsel
  • Assist with the office practice area descriptions for the Firm's website
  • Prepare and update partner, counsel and associate biographies
  • Assist with creating templates for reporting
  • Research, develop and manage on-point visibility opportunities (client engagement, sponsorship opportunities and seminars)
  • Maintain data in the Firm's CRM database
  • Conduct online and database research
  • Prepare intelligence reports on clients, qualified prospects, competitors and industries of interest
  • Promote firm brand internally and externally through intranet site and external social media initiatives
REQUIREMENTS:
  • Bachelor's degree required
  • 7+ years of relevant marketing, communications or business development experience in a law firm or professional services environment
  • Experience with CRM/database software, such as: InterAction, Salesforce, ContentPilot, InDesign, etc.
  • Strong Microsoft Office skills are required
  • Excellent communication and attention to detail
  • Excellent client service orientation and interpersonal skills
  • Ability to synthesize data in a concise and accurate manner
  • Ability to work independently and collaboratively with a team

About the Company

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Tripoint Search