Senior Marketing Programs Manager

Senior Marketing Programs Manager

Raleigh New York City Austin Tel Aviv

Marketing - Marketing General Full-time Hybrid

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WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in todays complex digital landscape. By leveraging WalkMes features-guidance, engagement, insights, and automation-employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAPs robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMes intuitive digital adoption platform.

WalkMe is expanding into AI-native in-app digital learning and is looking for an Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, WalkMe Learning Arc.

This is a hands-on senior role for a builder who can operate with a startup mindset inside a global organization-thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations.

Why This Role Matters

WalkMe Learning Arc is a major strategic investment and new product category for WalkMe. Youll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration.

If youre energized by building programs from the ground up and shaping the future of in-app learning, wed love to hear from you.

What Youll Own

• Own the end-to-end integrated marketing program for WalkMe Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions.
• Design, launch, and continuously refine PLG (Product-Led Growth) growth motions, activation, PQLs (Product Questionnaire Leads), conversion, onboarding, and developing scalable playbooks that can be executed by regional and channel teams as the product grows.
• Architect and oversee multi-channel programs across email, digital, social events, and in-product, ensuring cohesive narratives and consistent buyer journeys.
• Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases.
• Drive alignment with Sales and Field teams on ABM (Account-Based Marketing) motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth.
• Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance.

What Youll Need to Succeed

• 7-10 years in integrated growth or product marketing in B2B SaaS.
• Background in learning technology, HR tech, L&D, or related markets strongly preferred.
• Ability to independently design and lead complex cross-functional marketing programs.
• Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth.
• Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue.
• Experience influencing senior stakeholders and aligning diverse teams toward shared program goals.
• Data-driven marketer with experience optimizing funnel performance and campaigns.
• Exceptional communicator with the ability to simplify complex value propositions.
• Fluency in English.

What Sets Us Apart

At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives, including equal pay, employee resource groups, holistic benefits, and more. We are committed to fostering an inclusive culture that celebrates the unique experiences and perspectives each Team Member brings to the workplace.

Hybrid Work Arrangement

We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.

Supportive Culture

We focus on the whole person, celebrating what makes us unique and create space for community.

Professional Development

We encourage continuous learning and offer opportunities for career development through our career compass, offering.

Stay Healthy and Happy

WalkMe Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMes annual Wellness Month every July-because your well-being matters all year long.

WalkMe Benefits

WalkMe provides health coverage options where applicable to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.

WalkMe Offers

WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.

WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work-life balance.

Robust Retirement Contributions

Ask HR about the specific offerings for your region.

SAP Acquisition

SAPs acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.

Job Title

Our job titles may span more than one career level.

Total Rewards Package

The OTE (Outstanding Total Earnings) for this role is between $150,000 and $165,000, including salary and variables. The actual base pay is dependent upon many factors, such as location, training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.

Diversity, Equity, and Inclusion

At WalkMe, we approach Diversity, Equity, and Inclusion (DEI) with the same level of collaboration, innovation, and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

WalkMes Commitment to DEI

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.

Note to Recruitment Agencies

WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

AI Tools

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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