Senior Marketing Manager

About ThinkingAI

ThinkingAI is building the Agentic Enterprise Platform (Agentic Engine) helping companies move beyond dashboards into autonomous operations.

We enable teams to detect, diagnose, decide, and act by combining structured and unstructured data into a closed-loop system that drives real business outcomes.

The Role

We're hiring a Senior Marketing Manager to own execution across campaigns, pipeline generation, website performance, and event-driven growth, while helping scale our outbound and ABM motion.

You will report to and work directly with the VP of Marketing, partnering closely on strategy and execution across key initiatives.

This is a hands-on, performance-driven role. You will be responsible for turning strategy into execution and driving measurable pipeline impact.

What You'll Do

Campaigns & Pipeline

• Plan and execute integrated campaigns across website, email, paid media, events, and outbound
• Own pipeline contribution and continuously optimize conversion (MQL SQL revenue)
• Partner closely with sales to drive pipeline growth and efficiency

 Website & Conversion Optimization (Core Responsibility)

• Own the company website as a core conversion channel
• Define requirements for landing pages, site updates, and new features based on campaign and funnel needs
• Manage execution with developers/designers, ensuring timelines, quality, and accuracy
• Optimize website performance across messaging, UX, and conversion rates
• Use data and analytics to continuously improve funnel performance from traffic conversion

Paid Media & Marketing Systems (Core Requirement)

• Own execution in HubSpot, including workflows, lifecycle stages, and reporting
• Manage and optimize paid campaigns across:
  • Google Ads
  • LinkedIn Ads
• Leverage Google Analytics to track behavior, attribution, and conversion paths
• Build and maintain a clean, scalable marketing tech stack (martech) across CRM, analytics, and paid platforms
• Ensure accurate tracking, attribution, and reporting across the funnel
• Continuously test, optimize, and improve campaign performance and ROI

Event Marketing (Core Responsibility)

• Own the strategy, planning, and execution of events as a core pipeline channel (conferences, hosted events, executive dinners)
• Identify the right events and formats to drive high-quality pipeline and brand impact
• Coordinate end-to-end execution including logistics, vendors, messaging, and on-site presence
• Travel to lead and support key events as needed
• Partner with sales to maximize event ROI (pre-event outreach, on-site engagement, post-event follow-up)
• Extend event impact into pipeline through integrated campaigns

ABM & Outbound

• Help build and scale account-based marketing (ABM) programs across priority accounts
• Develop targeted messaging by persona (executives, directors, operators)
• Partner with SDRs and sales on outreach strategy and execution

What We're Looking For

• 6–8+ years in B2B marketing (SaaS preferred)
• Proven track record of driving pipeline, not just leads

Core Expertise

• Hands-on expert in:
  • HubSpot
  • Google Ads
  • LinkedIn Ads
  • Google Analytics
• Strong understanding of marketing technology (martech) including:
  • CRM and automation systems
  • Attribution and tracking frameworks
  • Campaign analytics and reporting

How You Work (Critical Traits)

• Startup-minded: Thrives in a fast-paced, evolving environment where priorities can shift
• Ownership & execution: Able to manage yourself, organize projects, and drive initiatives end-to-end
• Proactive problem solver: Identifies issues early and brings solutions, not just problems
• Strong communicator: Keeps stakeholders aligned with clear updates on progress, results, and blockers
• Collaborative team player: Willing to step outside core responsibilities when needed
• Detail-oriented and accountable: High standards for quality and follow-through
• Global team collaboration: Comfortable working with offshore teams, including occasional off-hours coordination

AI-Forward Operator

• Leverages AI tools to improve speed, efficiency, and decision-making across campaigns and operations
• Uses AI to enhance workflows (content, analysis, targeting, reporting), not replace critical thinking
• Maintains strong judgment and domain expertise and able to validate outputs and ensure quality
• Continuously explores and applies new AI-driven approaches to improve performance

Compensation

• On-site (preferred): $150K–$170K base + 15% performance bonus tied to pipeline and campaign KPIs
• Remote (exceptional candidates): $140K–$155K base + 10–15% performance bonus tied to the same KPI structure