Senior Marketing ManagerOMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity teamwork diversity trust respect commitment and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts Illinois and Minnesota.Position OverviewOMGs Roofing Products Division is a leading manufacturer and global supplier of high-performance Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners insulation adhesives and roof drains and supply other rooftop components including roof mounts. Were seeking a strategic and creative Senior Marketing Manager to lead our brand development to maximize the leverage our reputation in the Commercial Roofing industry. This key resource will collaborate cross-functionally to build and maintain a brand that stands out in a competitive market. Reporting to the Vice President Sales & Marketing this key position will oversee the full lifecycle of multi-channel marketing campaigns from strategy to execution while acting as a trusted advisor and growth partner. This role offers the opportunity to work across digital traditional and content-driven initiatives and to identify upsell and cross-sell opportunities that add value. This is a high-visibility position where the Senior Marketing Managers ideas will directly influence client growth and this resource will have the autonomy to drive strategic decisions.ResponsibilitiesPromote Safety as the Number One priority of all OMG employees.Brand Strategy & PositioningDefine and evolve the brands identity voice and positioning in alignment with goals.Conduct market research and competitive analysis to inform brand strategy.Develop brand architecture and guidelines to ensure consistency across channels.Campaign Development & ExecutionLead integrated marketing campaigns that reinforce brand values and drive engagement.Partner with Sales and Product Management to deliver cohesive messaging and visuals.Monitor campaign performance and optimize based on insights and KPIs.Cross-Functional LeadershipCollaborate with Product Managers Sales and New Product Development & Innovation NPDI to align brand messaging.Serve as a brand ambassador internally educating teams on brand standards and storytelling.Customer & Market InsightsAnalyze customer behavior feedback and trends to refine brand strategy.Leverage data to identify opportunities for brand growth and differentiation.Vendor ManagementManage relationships with external agencies designers and consultants.Oversee creative briefs timelines and deliverables to ensure brand alignment.Industry Event ManagementPlan coordinate and execute company participation in industry trade shows and conferences.Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals.Track ROI by analyzing leads customer interactions and post-event follow-up.Identify new trade show opportunities to expand brand visibility and market reach.Perform other tasks as assigned.RequirementsBachelors degree in marketing communications business or related field MBA a plus.7 years of progressive marketing experience including leadership in brand strategy and campaign management.Proven track record of executing multi-channel marketing campaigns that drive measurable growth.Strong understanding of B2B marketing ideally within construction roofing or industrial sectors.Excellent communication and presentation skills with the ability to influence stakeholders at all levels.Experience managing budgets vendors and cross-functional teams.Proficiency in CRM systems marketing automation and analytics tools.Familiarity with the commercial roofing or building materials industry preferred.Experience with lead generation and sales enablement strategies.Creative problem-solving and ability to balance strategic vision with hands-on execution.Demonstrated success in mentoring and developing high-performing contributors.Ability to act in a professional manner with employees and customers.Ability to demonstrate a positive attitude and good judgement.Strong presentation and delivery skills.Strong PC skills including experience with MS Office Suite.