Senior Marketing Manager

Neato is a 2P eCommerce accelerator. We buy inventory from established CPG brands, become their seller of record, and run Amazon, TikTok Shop, Walmart, and DTC end to end from a single inventory pool. Partner brands include illy, Earth Animal, Wiley Wallaby, Rocketbook. We're a $53M business targeting $100M in 2026 with a $25M raise behind us.What this role actually isThis is the second-in-command of Neato's marketing function. The VP sets direction, holds the vision, owns external relationships. You make the machine run. You take the in-the-weeds work off his plate — paid, ABM, events, SEO/GEO/AEO, marketing ops, team rhythm. You don't need to be the world's best at any one of them. You need to be genuinely strong across all of them.What you'll ownPaid acquisition: LinkedIn (ABM-style campaigns, audience uploads, creative testing, daily pacing) and Google (search, display, retargeting). Setup through monthly reporting. We're running an 8-figure ICP target list on LinkedIn — you take it and run it.ABM execution: Multi-touch motions across cold email, gifting, custom landing pages, and nurture. HubSpot list builds, workflow setup, sequence sends, gifting coordination, response routing to sales.SEO, GEO, and AEO: Technical audit on neato.com, content strategy, and optimization for ChatGPT/Claude/Perplexity citations and Google AI Overviews. We're building this in 2026.Events: Cosmoprof Vegas (July), SUPERZOO with a Sphere suite (August), Groceryshop (September), NACS and SupplySide (October). Logistics, materials, booth coordination, on-the-ground execution, follow-up sequences.Campaign management: Briefs, timelines, asset requests, channel sequencing, post-mortems across every cross‑channel campaign.Marketing ops: HubSpot admin, monday.com boards, vendor and agency management, press kit maintenance, internal team rituals.Sales enablement: Case studies, collateral, talking points, win‑stories — the kit the sales team uses every day.Speaking and podcast pipeline: Pitching Spencer and AC onto industry podcasts and conferences. You own outreach, verification, and post‑booking prep.What success looks like (12 months)Paid CPL inside our $175 plan target across ABM motionsA working ABM motion generating 10+ enterprise SQLs per monthneato.com organic traffic growing month over month5+ trade shows executed without VP micromanagementA HubSpot ops layer the sales team actually uses60%+ of in-the-weeds work off the VP's plateWho thrives here5+ years in marketing, at least 3 at a growth‑stage B2B or DTC company with multi‑channel ownershipReal paid budgets across LinkedIn and Google (Meta a plus)Built or substantially improved a HubSpot instance from inside the toolExecuted at least one trade show end to endComfortable pulling your own data and building your own dashboardsManaged agencies and held them to high standardsOpinionated — willing to push back on the VP when a call is wrongBonus: eCommerce/Amazon/CPG experienceABM at a B2B companySEO/GEO/AEO chopsVegas-based or willing to relocateWhat you will not doWait for tasks to be assigned. Operate in one channel. Hide behind agencies. Show up without an opinion.Compensation$110,000–$130,000 DOEMedical, dental, visionUnlimited PTODirect line of sight to a Director role as the function scalesNeato is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.#J-18808-Ljbffr