Senior Marketing Manager - Health Systems at Quest Diagnostics
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More: Impact Discover a role that empowers some of life's most important healthcare decisions.
Senior Marketing Manager - Health Systems
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Category Corporate Location Secaucus, New Jersey Job function Sales & Marketing Job family Marketing
Shift Day Employee type Regular Full-Time Work mode Remote
Job DescriptionQuest Diagnostics is a leading provider of diagnostic testing, information, and services that help patients and physicians make informed healthcare decisions. We are seeking a SeniorMarketing Manager, Health Systems Marketing to support commercial growth initiatives through well-coordinated B2B marketing programs.We are seeking a commercially-minded marketing leader to own account-based marketing for new account acquisitions across our target health system accounts. This role sits at the intersection of marketing and sales, acting as a true co-owner of account outcomes alongside health system sales reps, not just a program supporter.The ideal candidate brings both strategic marketing vision and hands-on execution, leads the sales team's efforts in tandem with marketing deployments, and continuously raises the bar on what ABM can do for our health system business.Responsibilities: Own new account acquisition outcomes across target health system accounts, partnering with sales reps as a peer in commercial strategySet the agenda for account-based marketing strategy, driving adoption of marketing programs, and ensuring tight alignment between marketing activity and sales prioritiesDevelop and execute 1:1 and 1:few ABM strategies, including account selection, stakeholder mapping, messaging, and multi-channel activation across Demandbase, Eloqua, and LinkedInNavigate complex health system buying groups - including clinical, administrative, and executive stakeholders - with tailored messaging and coordinated outreachDrive innovation in and beyond the ABM program, bringing new ideas on how to approach, engage, and win health system accountsMake prioritization and investment decisions based on pipeline impact and account-level business valueContinuously optimize programs based on engagement data, pipeline progression, and direct sales feedbackSupport broader marketing initiatives as needed, including campaign work outside the ABM program, ensuring health system market perspective is represented across effortsContribute to voice of customer research, bringing field and account insights into customer understanding that informs messaging, positioning, and program developmentQualifications: Required QualificationsBachelor's degree required, Master's degree preferred8-12+ years of B2B marketing experience, with significant focus on ABM or enterprise marketingDeep familiarity with health system buying dynamics, including IDN structures and clinical/administrative stakeholder navigationProficiency with ABM and marketing automation platforms (Demandbase, Eloqua, LinkedIn)Track record of leading cross-functional relationships, particularly with sales, at a peer levelWhat We''re Looking ForA commercial mindset, you think in account wins, in addition to campaign outcomesIntellectual curiosity and a drive to push what ABM can be, not just execute what it''s always beenOwnership mentality with the discipline to translate vision into coordinated, high-quality executionVersatility and range - comfortable moving between deep account work, broader campaign support, and customer research as business needs evolveWhat Success Looks LikeRecognition by sales reps as a true commercial partner, not a marketing support functionMulti-stakeholder engagement within the Health Systems business unit that meaningfully advances pipelineA point of view on ABM that influences how the broader program evolves over time65002Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume. Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.
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Quest Diagnostics is an equal employment opportunity employer. Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any any other legally protected status . Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary. Quest Diagnostics is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete the accommodation request form.
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