Premiere Marketing, LLC operates two category leaders. PremiereCollectibles.com (B2C) is the top destination for signed and special edition books, driven by high-volume campaigns and a passionate customer base. BulkBooks.com (B2B) serves corporate buyers and educators with large-scale book orders supported by a proprietary e-commerce system. The Director of Marketing will steer the next stage of growth for both brands with a primary focus on Premiere Collectibles.Job SummaryPremiere Marketing is seeking an experienced Director of Marketing to lead all marketing operations for both brands in our business: PremiereCollectibles.com (B2C) and BulkBooks.com (B2B). This role focuses on the overall brand, talent campaigns, and email marketing, emphasizing revenue growth, ROAS, customer retention, brand expansion, and team leadership. The ideal candidate has extensive experience scaling ecommerce brands, managing creative and performance teams, and overseeing large ad budgets with a strong emphasis on measurable results. This is a highly responsible role that shapes the future of our rapidly expanding business.Key ResponsibilitiesLead the marketing strategy for Premiere Collectibles with targeted oversight of BulkBooks.com.Manage and mentor designers, social media coordinators, email marketers, and other creative team members.Develop a strategic testing process based on data insights, scalable experimentation, and ongoing performance improvement.Partner with executive leadership on growth forecasts, budgets, and revenue targets.Performance MarketingOwn paid media campaigns on Meta, TikTok, and Google, with responsibility for ROAS targets.Manage a seven-figure annual advertising budget and distribute spending according to performance data.Identify opportunities to scale winning campaigns and retire underperformers.Review creative performance metrics and guide the team toward higher-converting concepts.Email and Lifecycle MarketingOversee all campaigns and automated flows for Premiere Collectibles in Klaviyo.Drive segmentation, retention strategies, and full-funnel lifecycle optimization.Ensure daily, weekly, and monthly emails meet revenue and engagement targets.Collaborate with e-commerce and operations to enhance the customer experience.Website and Conversion OptimizationOversee marketing improvements and testing on BigCommerce for Premiere Collectibles.Provide strategic input for the Spree-based BulkBooks.com website.Direct landing page optimization, UX testing, and strategies for increasing conversions.Brand and Creative DirectionGuide asset development, promotional campaigns, and brand storytelling.Ensure both brands maintain clear, consistent, and compelling identities.Support social media strategy, influencer partnerships, and community growth.Qualifications5+ years of marketing experience, overseeing performance and strategy. Skilled in managing large advertising budgets and hitting ambitious performance targets.Experience leading multidisciplinary creative and marketing teams.Proven success in managing ecommerce brands generating over one million dollars monthly in revenue.Proficient in Klaviyo, Meta Ads Manager, Google Ads, TikTok Ads, and SEO.Strong analytical skills with expertise in ROAS, attribution, funnel metrics, and forecasting.Ability to collaborate across departments and deliver results under pressure.Bonus: Experience using Adobe Creative Suite.LocationOffice-based position in Franklin, TN.Candidates must be local to the Franklin, TN office (Premiere will not relocate candidates).Full-time role reporting directly to the Senior Operations Manager.What We Offer$90,000 - $100,000 based on experience.Enjoy a collaborative culture across teams.Premiere Collectibles provides comprehensive health insurance as a benefit of employment. This includes coverage for medical, dental, and vision care for you and your eligible dependents. Premiere will share more detailed information about the health insurance plan and enrollment process during onboarding.Get notified about new Senior Marketing Manager jobs in Franklin, TN .#J-18808-Ljbffr