Senior Marketing Manager - Casa Mani Resort Napa Valley, Curio Collection by Hilton

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

Set amid rolling vineyards and just moments from downtown, the completely transformed resort brings together thoughtful design, intuitive flow, new amenities, and curated experiences that embody the distinctive character and local immersion synonymous with Curio Collection by Hilton.

In this role, you will be Responsible for planning and executing all marketing strategies for Casa Mani Resort Napa Valley. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

What will I be doing?

As a Senior Marketing Manager, this position requires regular interaction with the hotel's General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

• Branding & Positioning : Establishes the hotel positioning and content / messaging strategy based on the hotel's business and customer mix as well as brand pillars.
• On-Property Experiences : Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support : Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research : Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content / Asset Development & Strategy : Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
• Digital Marketing & Medi a: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
• Public Relations and Social Media Management : Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management : Social, PR. Creative, Digital, and Reputation Management. Responsible for the agency vetting process, relationship/management, and ensuring agency alignment to the wider strategic plan and goals.
• Campaign Strategy & Optimization : Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships : Management and execution of local partnerships for activation /sponsorship opportunities that align with the hotel's positioning.
• Marketing Performance Storytelling : Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

Ideal Soft Skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results

• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Media buying experience, both traditional and digital
• Copywriting
• Software/Program Skills/Knowledge:
  • Microsoft Office (Word, Power Point, Excel & Outlook)
  • Social Media Websites (Facebook, Instagram, etc)
  • CMS Platforms
  • Digital Analytics

QUALIFICATION STANDARDS

Education:

• Bachelor's Degree required
  • Emphasis in marketing and/or public relations preferred

• 5+ years of combined marketing, advertising, and/or ecommerce marketing experience.
• Prior hotel/travel industry experience is highly preferred

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline.

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!

The Benefits - Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Access to pay when you need it through DailyPay
• Medical Insurance Coverage - for you and your family
• Mental health resources including Employee Assistance Program
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt-Free Education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications
• 401K plan and company match to help save for your retirement
• Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs

Salary Range: $100,000- $105,000 based on applicable experience

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