About the Role
As a lean B2B SaaS company, marketing here is full-stack by design. The defining trait we're hiring for is the ability to build quality pipeline backed by a marketing ops backbone. Much of our pipeline runs through multi-step automations and manual handoffs that require tending. The right person thinks in systems, learning loops, and single points of failure: not just creative and copy, and treats pipeline reliability as a first-class deliverable.
This role owns the growth engine end to end: paid demand generation, the marketing-automation systems that turn intent into pipeline, content and SEO, and the website that ties them together. You'll be a player-coach: strategic enough to define the operating model, hands-on enough to build the campaign, harden the automation, and publish the page yourself.
What You'll Own
- Demand generation strategy and paid channels: Define the channel mix, set the testing roadmap, and drive qualified pipeline from paid acquisition, LinkedIn ABM programs, emerging channels, and retargeting.
- HubSpot and lifecycle marketing: Own HubSpot as the system of record. Architect lifecycle stages, lead routing, nurture sequences, and dashboards so every inbound signal has a defined path and leadership can see funnel health at a glance.
- Pipeline quality and automation reliability: Keep qualification filters honest so sales works real prospects. Instrument the automation layer so silent failures surface before they cost pipeline.
- Content and SEO: Build and execute a product-led content strategy that drives durable organic pipeline. Translate customer research and competitive gaps into a publishing cadence and ship it
- Website: Own the site as a growth surface, not a brochure. Publish, test, and improve through Webflow without creating engineering dependency.
- Review generation: Run our review programs (e.g., G2 reviews) as a repeatable, systematized engine.
- Measurement and cross-functional alignment: Build clean reporting on pipeline contribution, CAC, and funnel performance. Partner with sales on ICP targeting, routing logic, and handoff quality.
What You Bring
- 3 to 7 years in B2B SaaS demand generation or growth marketing, with direct ownership of at least two or three of the core channels this role requires: paid, lifecycle, content, or SEO.
- Deep, hands-on HubSpot expertise: workflows, sequences, lifecycle stages, routing, and reporting. You have architected this yourself, not just worked within a system someone else built. This is non-negotiable.
- A system-builder mindset paired with martech fluency. You map manual handoffs and failure points. You know when to automate, when to instrument, and when a process is too fragile to leave undocumented.
- Paid demand gen craft, especially on LinkedIn and account-based programs, paired with enough content and SEO sense to shape a product-led plan and turn performance data into decisions.
- Comfort owning execution end to end in a lean, fast-moving environment: strong judgment on priorities, working command of Webflow or a comparable CMS, and the ability to operate without a large team beneath you.
Nice to have
- ABM program experience with tight sales-marketing alignment
- Familiarity with G2 review generation as a credibility and pipeline lever
- Light design direction experience
What We Offer
- Competitive compensation package (base + bonus)
- Health Insurance
- Unlimited Paid Time Off
- Remote work environment (You should be located in Boston, NY, or Texas)