80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They're looking for a Senior Marketing Manager in Chicago to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You'll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.This hands-on role is ideal for a skilled marketer who's eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.Core ResponsibilitiesLead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentimentIdentify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle – from awareness and conversion to retention and loyaltyCollaborate with product management to define positioning, messaging, and launch plansAnalyze performance data to make fast, informed decisions and continuously improve ROIDeliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomesBuild strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motionsCoach, mentor, and raise the bar for junior team members and colleaguesWhat we're looking for7+ years B2B marketing experience, ideally in SaaSDeep understanding of demand generation, GTM strategy, and sales alignmentProven track record of pipeline and revenue growth contributionLeadership presence with the ability to motivate and hold people accountableTakes ownership of outcomes, not just activitiesSets high standards for performance and executionContinuously seeks ways to improve results, efficiency, and impactSelf-motivated, comfortable operating with ambiguityBased in or near Chicago (3-5 days in office)Strong project management and prioritization skillsPrior experience managing budgets, vendors, or small teamsBackground marketing to SMBs or owner‑operated businessesExperience in construction tech, FSM, home services, or trades SaaSFamiliarity with PE‑backed SaaS environments#J-18808-Ljbffr