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Job Summary
Are you a strategic, results-driven marketer who excels at leading high-impact acquisition campaigns and inspiring teams? We're seeking a Senior Marketing Manager, Acquisition Campaigns, with a proven track record of driving customer growth through end-to-end campaign execution, lead nurturing, and journey optimization.
In this pivotal role, you'll lead the development and execution of omnichannel marketing strategies that convert prospects into loyal, high-value customers. You'll collaborate cross-functionally with internal teams, retail sales partners, and external agencies to craft compelling customer journeys and point-of-sale (POS) materials-while effectively managing timelines, budgets, and performance analytics.
As a senior team leader, you'll guide direct reports and partner with leadership to align campaign initiatives with business goals. Candidates should bring at least 8+ years of marketing experience-including 3+ years of direct team management-and expertise in marketing project management, lead capture, POS marketing, marketing automation, and campaign performance.
Essential Duties/Responsibilities
• Lead the development, execution, and optimization of acquisition marketing campaigns across digital, print, and emerging channels to drive prospect conversion and customer growth. • Collaborate with internal clients and creative agencies to develop, guide, and manage on-brand marketing projects. • Interpret strategic initiatives, write and refine creative briefs, set clear timelines and milestones, and ensure adherence to the internal creative process. • Act as a liaison between internal stakeholders and agency partners. • Present creative assets for feedback and review, synthesize stakeholder input, and ensure clear, timely communication to align all deliverables with campaign goals and brand standards. • Partner with internal cross-functional teams-including analytics, brand, product, GTM, and legal-to plan and execute integrated consumer and business marketing campaigns. • Evaluate market research, test new creative approaches, and optimize to meet or exceed customer acquisition targets. • Collaborate closely with retail sales teams to support POS materials, in-store signage, retail promotions, and field marketing strategies that align with campaign objectives and drive foot traffic and conversions. • Identify research opportunities, monitor key performance indicators (KPIs), and analyze campaign trends. • Share performance results and insights regularly, providing data-informed recommendations to improve future marketing efforts. • Translate business strategies into actionable marketing plans that align with customer insights and business objectives. • Act as a strong advocate for the customer by ensuring marketing solutions are grounded in data-driven customer insights and behaviors, thoughtfully balancing business goals with audience needs. • Lead the development of customer journey maps and strategic frameworks that uncover pain points, motivations, and opportunities-ensuring creative solutions address the core problem and deliver meaningful customer value. • Develop comprehensive customer journeys that support lead capture, nurturing, and conversion. • Optimize segmentation and targeting strategies across all channels. • Manage and mentor a team of marketing professionals, fostering a high-performance culture focused on collaboration, accountability, and growth. • Ensure campaign timelines, creative assets, and deliverables are managed through project management tools (e.g., Adobe Workfront), maintaining visibility, accuracy, and adherence to deadlines. • Present marketing strategies, campaign results, and strategic recommendations to executive leadership and other stakeholders clearly and compellingly. • Stay current on industry best practices, emerging tools, and evolving customer behaviors to continuously elevate the effectiveness of acquisition marketing efforts. • Perform other duties as assigned.
Working Conditions
• Hybrid 4 days/week in the Philadelphia office • Open office environment • Occasional overtime as needed • Some day travel and limited overnight travel will be required, including multiple visits to the Houston office per year
Minimum Requirements
• 8+ years of experience in marketing, including leading omnichannel campaigns across multiple markets • 3+ years of experience managing and developing a team • Proven experience managing cross-functional projects and timelines with multiple stakeholders • Experience presenting campaign strategies and performance insights to senior or executive leadership • Strong analytical and problem-solving skills with a bias for action • Demonstrated ability to turn strategy into high-performing campaigns that drive demand and growth
Preferred Qualifications
• Project Management certification (PMP, CAPM, Agile, or equivalent) • Retail marketing experience with a focus on in-store merchandising, promotions, and localized campaigns • Experience managing campaigns that include marketing automation solutions (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and customer journey development • Familiarity with lead capture forms, nurturing flows, retargeting strategies, and CRM segmentation • Martech platform experience including (but not limited to) Adobe tools, Tableau, and CDPs • Adobe Workfront or similar work/project management tool experience • Experience working in energy, financial services, telecom, home security, or other consumer service industries
Additional Knowledge, Skills, and Abilities
• Strong strategic thinking with the ability to balance long-term vision and short-term execution • Excellent communication and stakeholder management skills • Knowledge of project management methodologies (Agile, Waterfall, etc.) • Highly organized with strong attention to detail and follow-through • Comfortable working in a fast-paced, matrixed environment • Self-motivated, collaborative, and focused on continuous improvement
Physical Requirements
Lifting, bending, sitting, reaching, standing, manual dexterity may be necessary
NRG Energy Commitment
NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
Equal Opportunity Employer
EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicants experience or skills. Official description on file with Talent.