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Senior Marketing & Communications Coordinator

Sonoma County Library

Rohnert Park, CA

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JOB DETAILS
SALARY
$85,737.60–$107,078.40 Per Year
SKILLS
Adobe Acrobat, Advertising, Brand Marketing (Branding), Brand Messaging, Brand Strategy, Broadcasting, Brochures, Budgeting, Calculators, Campaigns, Channel Marketing, Communication Skills, Communication Systems, Community Support, Content Development, Customer Support/Service, Detail Oriented, Diversity, Documentation, Documentation Plan, Email Marketing, Emerging Technology, English Language, Establish Priorities, Federal Laws and Regulations, Flyers, Hazardous Materials/Substances, Keyboards, Library Administration, Library and Information Science, Literacy, Manual Dexterity, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Plan, Marketing/Sales Collateral, Metrics, Multiplatform/Cross-Platform, Multitasking, Newsletter, Office Equipment, Online Marketing, Organizational Skills, Presentation/Verbal Skills, Press Releases, Production Support, Proofreading, Publications, Record Keeping, Schedule Development, Social Media, Social Media Marketing, Software Testing, State Laws and Regulations, Strategic Planning, Style Guide, Target Marketing, Team Player, Technical Training, Time Management, Training Program Development, Training/Teaching
LOCATION
Rohnert Park, CA
POSTED
Today
Salary : $85,737.60 - $107,078.40 Annually
Location : Headquarters, 6135 State Farm Dr, Rohnert Park, CA, CA
Job Type: Full-Time
Job Number: 202300203
Division: Marketing
Department: Marketing
Opening Date: 06/08/2026
Closing Date: 6/29/2026 11:59 PM Pacific

ABOUT US

Sonoma County Library creates community through discovery, culture and connection.

We are known locally for our engaged, creative, and empowered staff. We rely on community input to guide our decisions, and we proudly champion diversity and equity in all aspects of our organization. Libraries are for everyone. Read more about the library's mission, vision, and values

This is a tremendous opportunity to be part of amission-driven public agency, and help transform the literacy and education landscape for all Sonoma County residents. If you would like to join our team of dedicated professionals, we invite you to apply.
Description
Sonoma County Library

Announces an Employment Opportunity
SENIOR MARKETING & COMMUNICATIONS COORDINATOR - HEADQUARTERS

40 HOURS PER WEEK - FULL-TIME
We are seeking an enthusiastic and creative Senior Marketing & Communications Coordinator to support and advance the Library's marketing and communications efforts. The ideal candidate will be a skilled communicator with experience developing engaging content, coordinating multi-channel marketing campaigns, and promoting programs and services to diverse audiences.
To be considered for this opportunity, applicants must complete the Supplemental Questions, which include the submission of work samples demonstrating relevant marketing and communications experience. Spanish bilingual skills are strongly preferred.Candidates who successfully complete the interview process will be added to a pre-qualified list and may be considered for other vacancies that arise in the next twelve months.
ABOUT THE POSITION:

Under general direction of the Communications Director, the Senior Marketing & Communications Coordinator plans, develops, coordinates, and oversees a wide variety of digital and print marketing and communications activities that promote library programs, services, resources, and initiatives. This position provides excellent customer service while creating and coordinating content across multiple platforms, including social media, email marketing, websites, radio, exterior communications, press releases, publications, and other promotional materials. The position collaborates closely with library staff to develop effective messaging, strengthen community engagement, support brand consistency, and ensure communications are accessible, timely, and impactful.
Please see the below class specifications for full details about this position.
SALARY RANGE: $41.22/hour to $51.48/hour
(Spanish Bilingual pay eligible upon passing required testing)
CLOSING DATE: Monday, June 29, 2026
SUPPLEMENTAL QUESTION/WORK SAMPLE(S) required:

You will be required to submit a portfolio or work sample that demonstrates experience relevant to the Senior Marketing & Communications Coordinator role. Examples may include marketing campaigns, social media content, email marketing materials, newsletters, brochures, flyers, website content, press releases, branding projects, or other communications materials you developed or significantly contributed to. Applications submitted without the required work samples will be considered incomplete.
EST: DECEMBER 2023

FLSA: NON-EXEMPT
SENIOR MARKETING & COMMUNICATIONS COORDINATOR

Represented
DEFINITION

Under direction from the Communications Director, provides excellent customer service, plans, develops, and oversees a variety of digital and print marketing and communications activities, including email, social media, radio, website content, exterior communications, and press releases; may direct, schedule, train, develop, and review work of other marketing staff, including Marketing Specialists; performs other work as required, including consultation with library administration regarding communications topics.
SUPERVISION RECEIVED AND EXERCISED

Receives general direction from the Communications Director. This is not a supervisory class. Incumbent may provide technical direction and training to technical and clerical staff.
CLASS CHARACTERISTICS

This is the advanced-journey level marketing and communications classification. Responsibilities include working with library teams to develop a variety of digital and print marketing materials to promote library programs and services while adhering to the library's social media, email, and web writing style guidelines.
Successful performance in the position requires the use of tact, discretion, creativity, judgment, knowledge of print, broadcast,email and social media marketing platforms and tools, and an understanding of library marketing practices.
This position is distinguished from the Marketing Specialist position by its responsibility to direct, schedule, train, develop, and review the work of other marketing and communications staff.
This position is distinguished from the Communications Director by its focus on the ongoing activities of library marketing and communications, while the latter has responsibility for all marketing communications activities and system-wide initiatives and serves as the library's spokesperson for day-to-day media inquiries; managing crisis and disaster communications; and networking effectively with other public agency information officers throughout the county.
EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)
  • Develops materials that support the department's brand messaging strategy and objectives, engage the public, and identify innovative methods to bring targeted messages to market.
  • Works with library staff to review, produce, and evaluate a variety of marketing and communication materials to promote library programs and services.
  • Organizes and directs the workflow for marketing and communications staff and participates in the planning, reviewing, development, and production of marketing and communications materials, publications, campaigns, signage, and documents.
  • Trains others in the development of library social media, email, print and radio marketing campaigns.
  • Creates original content for a variety of library marketing and communications materials.
  • Supports the production of publications and collateral, including banners, posters, brochures, flyers, bookmarks, forms, newsletters, special exhibits, and a variety of other digital and print marketing collateral, by providing timely content and proofreading.
  • Stays abreast of and utilizes marketing and communications tools and techniques to effectively complete projects.
  • Delivers work-related training and support to other staff in the Communications unit.
  • Archives and retrieves marketing and communications documents, plans, and strategies.
  • Learn emerging technologies and share techniques with other teammates.
  • Performs duties in an efficient, organized, and timely manner.
  • Other duties as assigned.
COMPETENCIES

Knowledge of:
  • Marketing and communications concepts, processes, and procedures, including use of various media and messaging tools and techniques.
  • Basic methods, principles, and practices of library activities and programs.
  • Applicable federal, state, and local laws, regulations, codes, and guidelines related to the projects and programs to which assigned.
  • Current library marketing platforms and tools.
  • English usage, grammar, spelling, vocabulary, and punctuation.
  • Techniques for providing excellent customer service when dealing with vendors, contractors, and library staff.
  • Principles and techniques to provide training and direction to adults in the marketing and communications field.
  • Principals of leading and developing skills in others.
  • In-house and outside advertising.
  • Marketing and social media platforms.
Ability to:
  • Use innovation to create effective marketing, informational, and communications messages relative to library programs, projects, services, and activities.
  • Visualize abstract ideas and concepts and translate them into effective and impactful marketing.
  • Support the creation of neat and accurate marketing collateral and publications requiring meticulous attention to detail.
  • Complete projects within time deadlines and budgets as assigned.
  • Respond to and effectively prioritize requests for service.
  • Identify and implement effective courses of action to complete assigned work.
  • Communicate clearly and tactfully in both oral and written forms.
  • Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work and set priorities.
  • Use English effectively to communicate in person, over the telephone, and in writing.
  • Understand scope of authority in making decisions.
  • Review situations accurately and determine appropriate course of action using judgment according to established policies and procedures.
  • Establish and maintain working relationships with those contacted in the course of work.
  • Provide clear verbal and written information and instruction on assigned work.
  • Develop and deliver effective training and concepts related to marketing and communications of library services and programs.
  • Prepare appropriate and accurate documentation and make effective recommendations.
  • Organize multiple work tasks data and records, maintain steady progress on various projects under pressure of varying deadlines.
  • Understands direction, conceptual ideas, plans, and initiatives.

QUALIFICATIONS

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:
Education and Experience:

Equivalent to bachelor's degree with major coursework in marketing, communications, writing, or a related field; and three (3) years of marketing and/or communications experience, and/or the development of public education programs and materials. Additional years of experience can be substituted for the required education on a year-for-year basis.
Licenses and Certifications:

None.
PHYSICAL DEMANDS

Must possess mobility to work in a standard office and library setting and use standard office equipment, including a computer; vision to read printed materials and a computer screen; hearing and speech to communicate in person, before groups, and over the telephone. This classification primarily works indoors and requires movement between work areas. Finger dexterity is needed to access, enter, and retrieve materials and data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification occasionally bend, stoop, kneel, reach, push and pull drawers open and closed to retrieve and file information. Positions in this classification occasionally lift and carry reports, records, and materials that typically weigh less than fifty (50) pounds.
ENVIRONMENTAL ELEMENTS

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures. Employees may come into contact with abrasive or disruptive people.
WORKING CONDITIONS

May be required to work flexible schedules including evenings and weekends.
Application Process:

Please go to to apply. Applications must be complete and submitted by the final filing date to be considered. Resumes will not substitute for a completed application.

The application process may contain one or more of the following steps: a supplemental application, written test(s), skills assessment(s), and/or oral examination(s).

Employment Information:

Employment offers will be contingent upon a successful reference check, pre-employment verification, and criminal records clearance. Having a criminal record will not necessarily disqualify an applicant from employment.

Request for Accommodation:

Sonoma County Library will make reasonable accommodations in the recruitment process to accommodate applicants with disabilities. If you are invited to participate in an examination or interview and have a disability for which you require an accommodation, please contact the Human Resources Department at (707) 545-0831 extension 1591 as soon as possible to make arrangements for your accommodation. Please refer to the Library's for additional information.

We are committed to diversity and inclusion in the recruiting and hiring of staff and encourage applicants of all backgrounds and abilities to apply.

Recruitment Contact

Contact phone: (707) 545-0831 ext. 1591

Contact email:
We offer a complete benefits package to full-time employees including health care, dental, vision, holidays, vacation, and sick leave. Sonoma County Library is a CalPERS agency.

Part-time employees who work an average of 20 hours per week over the course of a year, receive benefits on a pro-rated basis.

To learn more details, visit our benefits page at:
01

The Senior Marketing & Communications Coordinator position requires the equivalent of a bachelor's degree with major coursework in marketing, communications, writing, or a related field, and three (3) years of marketing and/or communications experience and/or experience developing public education programs and materials. Do you meet these requirements?
  • Yes, I meet the qualifications.
  • No, I do not meet the qualifications.

02

Why are you interested in working at Sonoma County Library?
03

What qualifies you for this position?
04

To assist us in evaluating your qualifications for this position, please attach a portfolio or work sample that demonstrates experience relevant to the Senior Marketing & Communications Coordinator role. Please include metrics or measurable outcomes to help demonstrate the effectiveness of your work.Examples may include marketing campaigns, social media content, email marketing materials, newsletters, brochures, flyers, website content, press releases, branding projects, or other communications materials you developed or significantly contributed to.If submitting multiple samples, please combine them into a single PDF document if possible. Attach your work samples under the Attachments section of your application. Applications submitted without the required work samples will be considered incomplete.In the space below, briefly describe the samples submitted, including your role in their development, and the intended audience and purpose.
05

I understand that in order to be considered, I must attach the required work sample(s) to the "Other Attachments" section at the end of the application.
  • Yes
  • No

06

Please indicate the level of your Spanish bilingual proficiency below.
  • I have Basic (conversational) skills
  • I have fluent (reading, writing, and conversational)
  • I do not have Spanish bilingual skills.

07

In which capacity have you used your Spanish bilingual skills?
Required Question

About the Company

S

Sonoma County Library