The Senior Manager, Store Experience sits at the center of how Athleta comes to life in the physical world. This role leads the end-to-end marketing strategy for stores-ensuring every touchpoint, from signage to activations to new store openings, delivers a cohesive, premium, and brand-defining customer experience.Reporting to the Director of Integrated Marketing, this leader serves as the voice of stores within the marketing organization-deeply understanding store environments, fleet needs, and customer behavior-and translating brand and product strategy into best-in-class, scalable retail experiences.This role blends strategy and execution, partnering cross-functionally with Visual, Retail, Creative, Merchandising, and Operations to bring 360 campaigns to life in a way that feels uniquely Athleta.
What you'll do
Store Marketing Strategy & Vision
Define and lead the seasonal and annual marketing strategy for stores, ensuring alignment with brand and product campaigns
Translate brand storytelling into physical retail experiences that are inspiring, intuitive, and conversion-driving
Establish the vision and standards for how Athleta shows up across all store touchpoints
360 Campaign Integration
Own the in-store expression of all Tier 1/2/3 brand and product campaign
Ensure signage, storytelling, and outfitting moments ladder directly to campaign strategy and creative
Partner with Integrated Marketing leads to bring campaigns to life consistently across channels
Store Experience & Activations
Lead concepting and execution of in-store activations, events, and experiential moments that build community and cultural relevance
Develop new ways for stores to engage customers beyond product (events, partnerships, localized moments)
Pilot and scale innovative formats that elevate the customer experience
Who you are
New Stores, Remodels & Fleet Evolution
Own the marketing strategy and launch plans for new store openings and remodels
Define storytelling frameworks, signage strategies, and customer journeys for new formats
Partner closely with Store Design and Visual teams to ensure brand consistency and impact
Cross-Functional Leadership
Act as the primary marketing partner to Retail and Visual teams
Align priorities across Creative, Production, Merch and Operations to ensure seamless execution
Lead timelines, budgets, and processes for all store marketing workstreams
Salary Range: $149,900.00 - $194,900.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
About the Company
T
The Gap Inc
Doris and Don Fisher opened the first Gap store in 1969 with a simple idea -- to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands -- Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap's clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.
Many companies work to improve their services and businesses every day by using GAP Testers who anonymously go into various places and report back to the companies on everything from cleanliness, customer service to quality control. Being a tester is a very flexible, fun job with lots of benefits.