Senior Manager - Partnership Marketing - TSE

Carolina Panthers LLC

Charlotte, NC

JOB DETAILS
SKILLS
Alliance/Partner Management, Alliance/Partner Marketing, Brand Marketing (Branding), Budgeting, Calendar Management, Communication Skills, Contact Management, Corporate Sales, Customer Relations, Customer Retention/Renewal, Customer Support/Service, Delivery Management, Detail Oriented, Employee Relations, Environmental Work, Financial Strategy, Interpersonal Skills, Market Entry Strategy, Marketing, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multitasking, Onboarding, Organizational Skills, Partner Sales, Performance Analysis, Performance Metrics, Promotional Programs, Proofreading, Quality Metrics, Sales Management, Strategic Planning, Team Player, Time Management, Up-Selling, Willing to Travel
LOCATION
Charlotte, NC
POSTED
30+ days ago

Position: Sr. Manager - Partnership Marketing - TSE Department: Corporate Partnerships Reporting Relationship: Reports to the Director of Partnership Marketing Status: Full-Time Exempt

Position Summary The Partnership Marketing Sr. Manager manages the day-to-day relationships with select Carolina Panthers and Charlotte FC partners, including account management, contract fulfillment, and retention efforts. The goal is to successfully provide our partners with best-in-class service and flawless execution.

Primary Responsibilities

  • Serve as primary contact for all assigned partnership accounts.
  • Responsible for overall day-to-day account management, including contract activation and fulfillment, strategic direction, and budget for assigned corporate partners.
  • Co-create with the customer and track key performance indicators (KPIs) for Corporate Partnership relationships.
  • Source and curate data supporting the KPIs for the quarterly business reviews and throughout the partnership (e.g., one-off infographics).
  • Position and present customer objectives and data in a platform customized to the audience (e.g., exec summary for the C-Suite).
  • Manage partnership deliverables (i.e., branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met.
  • Coordinate the implementation of branding and activations during Panthers games, CLT/FC matches, and other events, including digital signage, in-game features, and fan engagement activations.
  • Support and review partner activations, including evaluation and approval of promotional programs, rules, artwork, and in-market supporting media.
  • Initiate and maintain regular contact with client and/or clients agency, developing strong professional relationships.
  • Lead quarterly business review meetings with customer stakeholders.
  • Understand and navigate the hierarchy of decision-makers and influencers within Corporate Partner relationships to ensure our value proposition is communicated to all.
  • Develop a deep understanding of your Corporate Partners business, go-to-market strategy, financials, macroeconomic forces, etc., and how those impact our customer relationship.
  • Brainstorm and collaborate on a regular basis on incremental ideas on how to deliver KPIs to meet customer expectations and provide upsell solutions.
  • Partner with the Corporate Partnership Sales Team member in support of customer renewals and upsells.
  • Provide best-in-class touch point management in preparation for and the following of corporate hospitality and other customer activation events.
  • Other duties as assigned.

Qualifications and Education Requirements

  • Bachelors degree in relevant field.
  • At least 6 years of relevant work experience.
  • Must be proficient in MS Word, Excel, PowerPoint, and Outlook.
  • Must be willing to work flexible hours, including some nights and weekends.
  • Must be willing to travel when necessary.
  • Must pass pre-employment screens.

Skills for Success

  • Develop and maintain courteous, effective, and professional working relationships with employees at all levels of the organization, as well as with partners and their contacts.
  • Must be able to follow company policies and procedures. Must maintain appropriate levels of confidentiality with regard to partner and club matters.
  • Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards, work deadlines, and all scheduled meetings.
  • Proven track record in managing and onboarding long-term, top-tier integrated marketing partnerships.
  • Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability while working in a fast-paced, high-demand, and sometimes strenuous environment.
  • Creativity to develop strategic and purpose-driven solutions.
  • Excellent proofreading skills and a strong ability to communicate.
  • Excellent organizational skills and attention to detail.
  • Dynamic interpersonal skills and approachable.
  • Works well under pressure while maintaining a positive attitude.
  • Must be a reliable team player who thrives in a collaborative, fast-paced environment.
  • Must be able to multi-task while managing time successfully.

Physical Requirements

  • Sitting at desk and computer for long periods of time.
  • Prolonged periods of standing and walking.
  • Must be able to lift 15 pounds at a time.

Work Environment This job operates in a professional office environment, mostly office environment outside in a stadium facility at times, which may include inclement weather conditions. The job may require travel to off-site partnership events.

Tepper Sports & Entertainment is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.

About the Company

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Carolina Panthers LLC