POSITION OVERVIEW:
This role will be responsible for the marketing strategies, planning, and execution that fuel growth across partners in Asurion's new channels portfolio. This individual will provide marketing leadership within internal client teams and represent Asurion marketing with external client teams.
ESSENTIAL JOB SKILLS/DUTIES:
Implement overall marketing best practices across client portfolio, manifesting in the development of marketing plans for key, prioritized initiatives; manage timing, execution, and measurement.
Own and drive methods used to organize campaigns and messaging across various partner channels and product offerings, partnering with cross functional teams across the marketing and sales organization.
Implement best practices across paid, owned, and earned channels as applicable. Drive results and facilitate measurement with analytics partners.
Partner with creative team and lead the creation of creative assets within Asurion and client brand guidelines. Write and deliver creative briefs; facilitate delivery of creative to internal partners and external client teams.
Work closely with client business teams to understand program performance, provide timely updates, and serve as the voice of the customer; have deep knowledge of the growth levers marketing can impact.
SKILLS:
Technical skills:
Demonstrated ability to build marketing campaigns and manage programs with dependencies such as cross-functional alignment and collaboration with external partners
Demonstrated ability to work with external clients and manage to tight deadlines
Experience designing and executing research, along with the capability to translate research insights for client understanding and motivation
Ability to measure performance outcomes.
Strong communication skills and ability to effectively present strategy, concepts and initiatives is required
Ability to multi-task and manage multiple complex projects in a cross functional environment concurrently
Soft/Leadership skills:
Active listener; strong communication - verbal and non-verbal. Strong ability to influence
Effective and efficient problem solver; works through ambiguity; develops solutions; executes well
Directs time for team; delegates as needed; provides guidance and direction to team members
Leads relationships with key stakeholders and provides connections across business to achieve desired outcomes
Strong business acumen; effective at navigating roadblocks and driving team success
Drives change at the team level and across teams
Team leader and advocates for team to ensure success. Develops trust-based relationships.
Seek individual and team feedback to support ongoing development and performance of self and others.
Engage, inspire and empower team members. Role model of high performance and effectively delegates work. Drives for continuous improvement. Seeks professional development
Accountable for performance of team; acting with a sense of urgency and with a customer first mindset.
EDUCATION AND EXPERIENCE:
Required Education and Experience
Bachelor's degree
Minimum of 5-7 years total business-related experience working in one or more of these: marketing, brand management, strategy/management consulting, product management/marketing, media or creative agency
Preferred Education and Experience
Bachelor's degree in Marketing or Communications preferred
NOTE: THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LISTING OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE. DUTIES, RESPONSIBILITIES, WORKING CONDITIONS, PHYSICAL DEMANDS, AND ACTIVITIES MY CHANGE OR NEW ONES MAY BE ASSIGNED AT ANY TIME WITH OR WITHOUT NOTICE.
ASURION PROVIDES EQUAL EMPLOYMENT OPPORTUNITIES TO ALL EMPLOYEES AND APPLICANTS FOR EMPLOYMENT AND PROHIBITS DISCRIMINATION AND HARASSMENT OF ANY TYPE WITHOUT REGARD TO RACE, COLOR, RELIGION, AGE, SEX, NATIONAL ORIGIN, DISABILITY STATUS, GENETICS, PROTECTED VETERAN STATUS, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE OR LOCAL LAWS.
THIS POLICY APPLIES TO ALL TERMS AND CONDITIONS OF EMPLOYMENT, INCLUDING RECRUITING, HIRING, PLACEMENT, PROMOTION, TERMINATION, LAYOFF, RECALL, TRANSFER, LEAVES OF ABSENCE, COMPENSATION AND TRAINING.