Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $102,000 - $142,800
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate brand growth. The Senior Manager of Omnichannel Customer Marketing will be critical in significantly accelerating sales growth via digital modalities across all major customers and major pureplay platforms across our portfolio of bread and baked goods. This leadership role requires a proven track record of success in developing and executing eCommerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth. This role leads a team of 5 Associates, reports to the Senior Director of Consumer Experience & Analytics and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. This role also leads cross-functional teams, liaises with sales and agency partners, guides strategy, establishing processes, and drives effectiveness.
Key Job Responsibilities:
Omnichannel/eCommerce Expert:
- Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
- Serve as the internal and external eCommerce expert, educating cross-functional teams on best practices, emerging trends, and platform capabilities.
- Lead retail media network JBP negotiations and process collaborating with customer team, media team and other internal stakeholders.
- Drive eCommerce marketing initiatives across retailer platforms, including PDP optimization, retail media, search strategy, and digital shelf management.
- Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs.
- Manage budget allocation and ensure efficient use of resources across customer programs.
- Own the relationship with retailers through the Retail Media Networks and Digital Category Managers to grow Bimbo Bakeries Brands Digital Penetration.
- Monitor and analyze and report on Customer eCommerce performance/KPI's as well as program performance in collaboration with the Analytics team, leveraging data to optimize campaigns and inform future strategies.
- Lead change management and stay on top of trends to future proof our online business to continue to grow.
Team Leader:
- Lead, coach, and develop a team of 5 Associates, dedicated to Digital Shelf/Syndication and Omnichannel eCommerce Customer development/marketing.
- Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
- Model
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Bimbo Bakeries USA, Inc
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.