Senior Manager, Northeast Marketing Lead

We are seeking an experienced and innovative Regional Marketing Leader to join our team. This role requires a seasoned marketing professional with proven expertise in B2B strategies, a growth-oriented mindset, and a passion for collaborating across solutions lines to deliver impactful results.

We are hiring a leader for the Northeast region.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

Strategic Planning and Execution:

• Develop and execute regional marketing strategies for both Human Capital and Risk Capital solutions 
• Collaborate with NA Marketing Team and sub-regional leaders to align strategies with business growth and retention objectives
• Communicate results and strategies effectively to stakeholders, including sub-region executive committee and NA CMO 

Campaign and Program Execution:

• Incorporate regional audiences into demand-generation campaigns with a focus on segmentation and lead generation
• Oversee the creation and distribution of content tailored to sub-regional needs 
• Lead regional event strategy and ensure alignment to growth priorities with ability to measure ROI

Branding, Messaging, and Positioning:

• Define and refine the sub-region’s brand voice for both Human Capital and Risk Capital, ensuring alignment with corporate identity
• Lead social media campaigns to enhance awareness

Thought Leadership Content Development:

• Collaborate with NA Human Capital and Risk Capital teams to influence and leverage impactful content
• Support activation of content and manage external sub-region communications 

Collaboration with Communications Team:

• Partner with the communications team to drive strategies for external and internal message amplification 

Additional Responsibilities:

• Evaluate and measure marketing initiatives to ensure ROI and track performance metrics using CRM, marketing automation tools, and data analytics platforms.
• Collaborate with cross-functional teams to align marketing plans with business objectives.
• Maintain strong market awareness to keep the brand relevant and competitive.

How this opportunity is different

As the regional marketing strategy leader, you will partner with colleagues in your defined geography to deliver solution-line content to the market and competitively position our business on a regional scale. We will support you in this goal with mentorship, guidance, development opportunities and more.

Skills and experience that will lead to success

• 7+ years of B2B marketing experience, with expertise in regional marketing strategies
• Familiarity with CRM platforms, data visualization tools (e.g., Tableau, Looker) and marketing impact reporting
• Strong analytical and critical thinking skills for data-driven decision-making.
• Exceptional interpersonal and communication skills with C-suite-level presentation expertise.
• Solid project management capabilities to prioritize competing demands effectively.
• Strategic thinker with a growth mindset and results-driven approach.
• Strong collaborative skills to work cross-functionally and align stakeholders toward shared goals.
• Adaptability and resilience to thrive in a fast-paced, constantly evolving environment.

Education: Degree in marketing and/or communications or equivalent work experience.

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.

Aon is not accepting unsolicited resumes from search firms for this position. If you are a search firm, you will not be compensated in any way for your submission of a candidate, even if Aon hires that candidate.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Pay Transparency Laws

The salary range for this position (intended for U.S. applicants) is $110,000 - $125,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data.  The salary may also be adjusted based on applicant’s geographic location. 

The salary range reflected is based on a primary work location of New York, New York. The actual salary may vary for applicants in a different geographic location. 

This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary.  The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.

Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon’s discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

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