Senior Manager, Marketing & Public Relations

General Dynamics Mission Systems, Inc

Chantilly, VA

JOB DETAILS
SALARY
$192,114–$207,873 Per Year
SKILLS
Aerospace and Defense, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Positioning, Budget Management, Business Development, Business Strategy, Campaigns, Communication Skills, Continuous Improvement, Customer Experience, Customer Relations, Data Analysis, Digital Media, Emerging Technology, Engagement Marketing, Leadership, Marketing, Marketing Campaign, Marketing Communications Strategy, Marketing Plan, Marketing Strategy, Outbound Marketing, Presentation/Verbal Skills, Print Advertising, Process Improvement, Product Development, Product Positioning, Public/Media/Press/Analyst Relations, Relationship Management, Sales Management, Social Media, Team Lead/Manager, Trade Shows, United States Air Force (USAF), United States Army, United States Citizen, Writing Skills
LOCATION
Chantilly, VA
POSTED
Today

Basic Qualifications

Bachelor's degree or equivalent combination of education and relevant work experience is required plus a minimum of 10 years of relevant experience; or Master's degree plus a minimum of 8 years of relevant experience to meet managerial expectations.

 

CLEARANCE REQUIREMENTS:Department of Defense Secret security clearance is preferred at time of hire. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. citizenship is required.

Responsibilities for this Position

General Dynamics Mission Systems is seeking an experienced Senior Manager of Marketing & Public Relations to lead marketing and communications strategy for our Land and Air Systems business.

 

In this position, you will be responsible for developing and executing integrated marketing and public relations programs that support business development objectives, strengthen brand positioning, and advance GDMS's presence in the defense and technology market. You will work closely with senior leadership, business development teams, and external agency partners to align communications strategy with organizational priorities.

Key Responsibilities

  • Develop and maintain a consistent brand identity for Mission Systems Land and Air Systems across all channels and customer touchpoints
  • Lead external marketing engagement planning with a focus on the U.S. Army, Air Force, and defense industry platform primes to bring our products and capabilities to customers
  • Plan and execute integrated marketing and PR campaigns that support market growth and competitive positioning
  • Develop product marketing plans and work in partnership with business leadership to bring new products to market
  • Manage media relations, including proactive outreach and response to external inquiries
  • Oversee trade show strategy, messaging, planning, and execution, including representation at key industry events
  • Apply AI and emerging technologies to improve marketing effectiveness and efficiency
  • Lead and develop a team of internal marketing professionals and external agency partners
  • Collaborate with senior leadership and business development to align marketing programs with strategic growth goals
  • Plan and execute customer-facing events and technical symposia
  • Use data and analytics to measure campaign performance and drive continuous improvement

Travel is estimated at ~10-15% and is driven mostly by customer facing events.

 

Qualifications

  • Bachelor's degree and 10+ years of progressive marketing and public relations experience, or Master's degree and 8+ years of relevant experience
  • Demonstrated experience leading marketing campaigns and product marketing plans, and managing teams in complex, regulated industries
  • Defense industry knowledge and relevant customer experience preferred
  • Strong knowledge of the full marketing mix, including digital, social media, print, advertising, and analytics
  • Proven public relations skills, including media relationship management and narrative development
  • Experience managing budgets and external agency relationships
  • Excellent written and verbal communication skills with the ability to engage stakeholders at all levels
  • Familiarity with AI-enabled marketing tools and strategies is a plus
  • Strong ethical standards and commitment to compliance

Salary Note

This estimate represents the typical salary range for this position based on experience and other factors (geographic location, etc.). Actual pay may vary. This job posting will remain open until the position is filled.

Combined Salary Range

USD $192,114.00 - USD $207,873.00 /Yr.

Company Overview

General Dynamics Mission Systems (GDMS) engineers a diverse portfolio of high technology solutions, products and services that enable customers to successfully execute missions across all domains of operation. With a global team of 12,000+ top professionals, we partner with the best in industry to expand the bounds of innovation in the defense and scientific arenas. Given the nature of our work and who we are, we value trust, honesty, alignment and transparency. We offer highly competitive benefits and pride ourselves in being a great place to work with a shared sense of purpose. You will also enjoy a flexible work environment where contributions are recognized and rewarded. If who we are and what we do resonates with you, we invite you to join our high-performance team!

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans

About the Company

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General Dynamics Mission Systems, Inc

At General Dynamics Mission Systems, employees share a common mission to be a trusted partner to the U.S. defense, intelligence and homeland security communities.

Whether you're working on the internal systems of a new ship strategic to the U.S. Navy's role in keeping sea lanes open, developing a camera system for the U.S. Army to protect our forces or helping the Department of Homeland Security coordinate defense against and response to cyber attacks, you'll share a sense of duty and patriotism common to all General Dynamics employees.

When you join General Dynamics, you'll become part of a culture that nurtures innovation. We encourage our professionals to challenge the conventional way of doing things. And we motivate our employees to solve tough customer problems by promoting and sharing new ideas.

Join a team that's dedicated to what matters most. Build your career at General Dynamics today.

General Dynamics Mission Systems is a business unit of General Dynamics. Headquartered in Falls Church, Va., General Dynamics employs approximately 91,000 people worldwide. The company is a market leader in business aviation; land and expeditionary combat systems, armaments and munitions; shipbuilding and marine systems; and information systems and technologies.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Aerospace and Defense
FOUNDED
1952
WEBSITE
https://gdmissionsystems.com