Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $106,400-$133,000, bonus and long-term incentive eligible
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Sr. Manager, Innovation – Machine is responsible for leading the end‑to‑end execution of innovation initiatives, translating brand strategies and business priorities into commercially viable products and in‑market activations. This role operates at the intersection of Marketing, Sales, Supply, Logistics, and Operations, with accountability for development, execution, cross‑functional alignment, and on‑time delivery of innovation projects.
The position requires strong project leadership, brand storytelling, commercial acumen, and the ability to influence across functions to deliver innovation that drives growth and execution excellence.
JOB RESPONSIBILTIES:
Innovation Execution & Commercialization
+ Lead innovation projects from ideation through development, alignment, and commercialization, ensuring readiness across liquid, packaging, assets, and timing.
+ Drive disciplined execution through structured operating cadences, including scrums, tastings, and cross‑functional working sessions.
+ Ensure innovation initiatives meet quality, cost, timing, and execution standards prior to launch.
_Cross‑Functional Leadership_
+ Coordinate and align internal partners across Marketing, Supply Chain, Packaging, Procurement, Sales, and Wholesalers to remove barriers and maintain delivery momentum.
+ Act as the product owner for assigned innovation initiatives, ensuring field and commercial readiness.
_Commercial & Market Activation_
+ Partner with commercial teams to support sampling strategies, launch plans, and in‑market activation tied to innovation programs.
+ Support priority brands and platforms through execution of flavor extensions, limited‑time offerings, and innovation launches.
_Financial & Performance Management_
+ Manage innovation budgets and prioritize spend using performance metrics such as rate of sale, distribution, volume, and execution effectiveness.
+ Apply ROI‑driven decision-making to optimize investment across innovation initiatives.
_Stakeholder Influence & Communication_
+ Build strong working relationships across internal teams and external partners to influence outcomes without direct authority.
+ Communicate progress, risks, and milestones clearly to stakeholders and leadership.
_Scope & Impact_
+ Leads multiple cross‑functional innovation initiatives simultaneously, often under accelerated timelines.
+ Contributes directly to the successful launch and execution of high‑priority innovation programs.
+ Plays a critical role in connecting strategy to execution across the innovation pipeline.
JOB QUALIFICATIONS:
+ Bachelor’s degree in Marketing, Business, Engineering, or a related field. MBA preferred.
+ Must reside in St. Louis, MO and be in office 5 days a week.
+ 5+ years of experience in innovation, brand marketing, commercial execution, or project management within a CPG.
+ Proven experience leading cross‑functional initiatives from concept through execution.
+ Strong understanding of commercialization, go‑to‑market execution, and innovation processes.
+ Innovation, commercialization and launch execution.
+ Cross‑functional leadership and influence.
+ Project and stakeholder management.
+ Clear communication and execution discipline.
+ Strong presentation and storytelling skills.
+ Passion for Beer/Flavored Beer & New to the World brands.
_Preferred Qualifications_
+ Experience in consumer-packaged goods, beverage, or adjacent industries.
+ Demonstrated ability to manage multiple priorities in a fast‑paced environment.
+ Strong analytical skills with the ability to apply performance metrics to decision-making.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
+ Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
+ Life Insurance and Disability Income Protection
+ Generous Parental Leave and FMLA policies
+ 401(k) Retirement Savings options with a company matching contribution
+ Chance to work in a fast-paced environment among a company of owners
+ Free Beer!
WHY ANHEUSER-BUSCH:
Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.
As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
REQUIRE ADDITIONAL ASSISTANCE?
Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com .
_Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at_ _CandidateTechSupport@anheuser-busch.com_ _._
CONTACT US (CandidateTechSupport@anheuser-busch.com)
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