Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
How will you make an impact?
The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence.
Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market.
The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights.
What will you do?
Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
Ensure completion of all stage-gate marketing deliverables.
Develop:
Global launch playbooks
Value propositions and messaging hierarchies
Sales enablement tools and training materials
Launch campaign toolkits for regional deployment
Establish launch KPIs and post-launch performance dashboards.
Drive continuous improvement of launch effectiveness and time-to-revenue.
Develop and execute integrated global campaigns across:
Digital (SEM, SEO, display, video, social)
Email automation
Web and content marketing
Trade shows and scientific events
Optimize channel mix to maximize ROI and funnel acceleration.
Establish and manage campaign performance dashboards.
Translate analytics into tactical adjustments to achieve revenue targets.
Manage regional advertising and promotional budgets within approved AOP.
Qualifications
Education
Experience
Compensation and Benefits
The salary range estimated for this position based in California is $130,000.00-$175,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science. Our mission is to enable our customers to make the world healthier, cleaner and safer. With revenues of nearly $11 billion, we have approximately 37,000 employees and serve customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as in environmental and process control industries. We create value for our key stakeholders through two premier brands, Thermo Scientific and Fisher Scientific, which offer a unique combination of continuous technology development and the most convenient purchasing options. Our products and services help accelerate the pace of scientific discovery, and solve analytical challenges ranging from complex research to routine testing to field applications.
All of our employees share a common set of values - Integrity, Intensity, Innovation and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain world-class people who will thrive in our environment and share in our desire to improve mankind by enabling our customers to make the world healthier, cleaner and safer.
If you share in our values and if you're looking for an employer who is strongly committed to developing talent and rewarding achievement, come grow with us at Thermo Fisher Scientific.
Thermo Fisher Scientific is an Equal Employment Opportunity and Affirmative Action employer.