About The Job
As the Senior Manager of Enterprise Insights – Consumer & Client Research, you will bring deep consumer and client understanding, coupled with strategic foresight, to life to inspire profitable growth. You will drive the learning agenda across cross-functional teams, developing forward-looking strategies grounded in the consumer and category trends shaping client perceptions.
This is your opportunity to be part of a new, centralized enterprise insight capability. You will fiercely advocate for consumers and clients, anticipating their needs while bridging these findings with financial advisor inputs.
You will design impactful reporting frameworks by synthesizing custom research, Client NPS tracking, Brand Health tracking, and insights gathered from supporting our consumer and client communities. As a master storyteller, you will help weave disparate consumer, client, and field data into meaningful insights that bring extreme clarity to the organization and empower stakeholders to take insight-led action.
By helping to integrate insights across the consumer, client, and advisor journeys, you will unify holistic feedback into a cohesive consumer life stage view. This approach allows you to proactively prescribe targeted solutions that elevate the consumer and client experience while driving enterprise success.
Finally, you will support our steady enterprise approach to AI adoption, leveraging AI-driven tools to enhance consumer and client research capabilities and keep the team at the cutting edge of data synthesis.
What You'll Do
Lead the Consumer & Client learning agenda working closely with Field, Journey, Marketing, Product and Digital teams to develop products, communications and strategies that are grounded in deep consumer and client understanding.
As part of the Enterprise Insights team, be the go-to source for ad-hoc analysis and actionable research. Be an advocate for the client and consumer in internal meetings and a driver of insight-led actions across the enterprise.
Deliver reports, insights and implications to assigned business partners to inform decisions that improve the consumer / client experience.
Perform data analysis and interpretation, using basic statistical techniques (Frequency distributions, Descriptive statistics, T-tests; Cross-tabs, Correlations, Text analytics) to reveal new findings and insights to marketing and other business partners.
Determine requisite data elements and work with technical resources to design integrated internal and syndicated datasets to provide required analysis.
Identify opportunities to enhance the team's analytical capabilities by evaluating current processes, new trends, working with business partners, and taking initiative to apply new and improved research best practices.
Proactively share relevant information and insights with the internal teams.
Interpret and synthesize multi-source data into insights that lead to actionable strategies and plans for the brand.
What You'll Bring To The Role
Minimum of 5 years' experience/knowledge desired in research and data analysis, application of statistical research techniques. CPG category experience strongly preferred.
Seasoned expert in advanced features of a variety of programs which may include Excel, Access, SQL, SAS, SPSS, Tableau and Business Intelligence tools.
Experience and knowledge of the following advanced analytic techniques (Regression, Factor analysis, Cluster analysis highly preferred).
Experience should include budget management, and vendor management.
Strong technical market research skills that include; quantitative, qualitative, primary, and secondary.
Degree in business, marketing, social sciences, statistics or related field. Ideally from top-tier school.
Strong business acumen.
Financial Services Experience Not Required; but must have, or acquire soon after, intimate knowledge of NM field, markets, clients and products.
Able to be both strategic and tactical, with strong analytical, problem solving and conceptual skills. Ability to unite key colleagues and cross-functional partners by gaining trust through demonstrating business expertise.
Consistently displays professional courage to research design, analysis and interpretation to deliver credible work product free of bias.
Acts in the best interest of consumer / clients and the company.
Embraces new research tools and AI capabilities as they become available and approved.
MBA or Master's Degree strongly preferred
Skills You Have
Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
Problem Management: Classifies, prioritizes and initiates action, and documents root causes of problems and implements remedies. Manages the lifecycle of all problems. Prevents incidents from happening and minimizes the impact of incidents that cannot be prevented.
Research Communication: Synthesizes and communicates research findings and insights in compelling ways to stakeholders to influence potential design and decision making. Translates data into compelling narratives to demonstrate business insights and opportunities and influence business decisions.
Research Design: Leverages methods such as surveys, contextual inquiries, card sorting, and focus group to identify problems/risks and devises plans to address concerns raised via research.
#LI-Onsite, #LI-Hybrid
Compensation Range:
Pay Range - Start:
$89,360.00Pay Range - End:
$134,040.00Geographic Specific Pay Structure:
Structure 110:
$98,320.00 USD - $147,480.00 USDStructure 115:
$102,800.00 USD - $154,200.00 USDWe believe in fairness and transparency. It’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate; the current market; location of the candidate; and other factors uncovered in the hiring process. The standard pay structure is listed but if you’re living in California, New York City or other eligible location, geographic specific pay structures, compensation and benefits could be applicable, click here to learn more.
Grow your career with a best-in-class company that puts our clients' interests at the center of all we do. Get started now!
Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.
Customer, Market & Ecosystem Knowledge (NM) - Intermediate, Research Design (NM) - Intermediate, Adaptive Communication (NM) - Intermediate, Learning Agility & Critical Thinking (NM) - Intermediate, Problem Management (NM) - Intermediate, Root Cause Analysis & Decision Quality (NM) - Intermediate, Research Communication (NM) - Advanced, Research Methods (NM) - Advanced, Cross Functional Partnering & Planning (NM) - Intermediate, Customer Segmentation (NM) - Intermediate, Data Collection & Analysis (NM) - Advanced, Marketing Intelligence (NM) - Intermediate, Analytical Thinking (NM) - Intermediate
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