Were taking Pet Food to the Moon at maxbone Sr. Manager DTC Growth
Are you ready to elevate the world of pet essentials fashion and nutrition? maxbone part of the Wag Group Co. is on the hunt for a trendsetting yet revenue chasing Direct-to-Consumer Sr. Manager to spearhead the digital growth of our brand with a special focus on our pet food vertical Superfoods for Super Dogs. Embrace the freedom to innovate, inspire, and drive revenue as you craft and execute an exceptional technical roadmap. If youre a visionary who champions ownership and precision, our team is eager to welcome you and expand the maxbone universe.
What You Will Do
As the DTC Sr. Manager, youll be the cornerstone of our digital revenue efforts for maxbone. Youll take a fresh look at our Direct-to-Consumer channels and transform the ordinary into the extraordinary. While overseeing our online storefront and Amazon presence, youll focus on strategically evolving and supercharging maxbones pet food orders and subscriptions. Think of our digital ecosystem as your canvas-where architecture, marketing funnels, and excellence converge. Were searching for someone who sees Shopify & Klaviyo as essential components of the brand.
Direct-to-Consumer DTC
Own the end-to-end pet food subscription funnel, trial, recurring, retention
Cultivate and articulate a visionary eCommerce roadmap and strategy aligning digital initiatives with our brands profitability.
Champion the Shopify ecosystem for maxbone, serving as the architect of UI/UX innovations and conversion rate triumphs.
Lead the pet food subscription performance strategy for email and SMS Klaviyo.
Attentive partnering with the Brand team on creative direction and messaging to ensure alignment with brand standards.
Direct performance marketing-paid media Google Meta and SEO initiatives optimizing for ROAS and CAC.
Lead growth initiatives like loyalty bundles and upsells.
Master website analytics refining performance metrics and delighting in customer insights with tools.
Fortify and adapt eCommerce technology infrastructure to empower strategic missions.
Engage with customer sentiments, reviews, and feedback continually enhancing the consumer experience.
Innovate and launch high-impact initiatives from subscriptions to loyalty programs and product bundles.
Amazon Channel Management
Oversee Amazon Seller Central strategy and performance, leading the marketplace manager to execute day-to-day operations and optimization.
Set and surpass channel-specific revenue targets fueled by sales forecasts and KPIs.
Scout market dynamics and shopper passions, analyze demographic consumer lifestyle and competitor data to identify opportunities and create strategic differentiation.
Optimize Amazon listings pages and content for peak conversions collaborating with Marketing on captivating creative assets.
Implement strategic keywords elevate SEO and update content to soar in organic rankings.
Manage Paid Media campaigns ensuring ROI and brand allure.
Conduct Amazon-centric experiments such as AB testing to refine content listings and advertising blueprints.
Recommend additional channels beyond Amazon, i.e., Chewy or others.
General eCommerce Oversight
Develop efficient user-friendly systems for seamless order fulfillment and customer joy.
Illuminate eCommerce performance metrics sharing comprehensive insights and inspiring actionable strategies with leadership.
Stay on the pulse of emerging eCommerce trends and trailblazing technologies to sustain our brands competitive edge and innovation.
Who You Are
You are a strategist with an artistic edge-a creator of your own playbook. Precision and accountability are in your DNA. Youre data-driven, capable of unearthing the why behind the what. Comfortable leading as a department of one, your professional poise empowers you to guide external partners and inspire internal teams.
Qualifications
A minimum of 5 years of eCommerce Direct-to-consumer experience with a flair for specialty food, pet, or outdoor industries.
High school diploma is essential; a college degree is preferred.
Mastery of Shopify, Recharge, Klaviyo, Amazon Seller Central, and dynamic eCommerce platforms.
A great understanding of subscription economics, LTV, CAC, churn, AOV optimization, cohort analysis, and more.
An analytical mindset with a track record of translating data insights into strategy.
Strong understanding of paid media strategy across Google, Meta, and Amazon with a focus on driving subscription acquisition and LTV efficiency.
A competitive streak to exceed revenue targets.
Coding literacy is a plus, though not mandatory.
Ability to work from our Miami, FL location.
Step into the world of maxbone where style meets substance and innovation knows no bounds. Your journey begins here.