At PrizePicks we are the fastest-growing sports company in North America as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports we cover a diverse range of sports leagues including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds regardless of their level of sports fandom. Ready to reimagine the DFS industry together.
Job Summary
The Senior Manager Customer Acquisition will be responsible for developing, executing, and tracking new user acquisition strategies and investment to drive user growth. This high-visibility role demands a highly data-driven and analytical approach with a deep understanding of new user acquisition economics. The ideal candidate will have a proven track record in customer acquisition, CAC/LTV optimization, managing a large-budget, and working cross-functionally. Note this role does not manage paid media channels; it owns the economic performance of all new-user incentives.
What Youll Do
• Own customer acquisition planning and investment, having full ownership of the new member offer and referral program, aligning with the companys growth objectives. • Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment. • Own reporting and performance tracking across core new user KPIs, including but not limited to Conversion, CAC, LTV, & Payback. • Present deliver insights and engage with senior and executive leadership, translating insights into repeatable playbooks. • Maintain a clear line of sight on competitor activity and acquisition best practices. • Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial, and Product. • Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach. • Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
Qualifications
Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred. 5 years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program. Demonstrable experience in managing & optimizing a large budget balancing volume with user quality. Experience in owning acquisition investment performance with a deep grasp on new user investment best practices, core KPIs, ROI metrics, efficiency measures, etc. Demonstrated success in scaling user bases effectively & efficiently. Very strong numerical and analytical skills plus experience with analytics tools. Excellent communication, collaboration, and relationship-building skills. Ability to thrive in a fast-paced dynamic environment and adapt to changing priorities. Passion for sports and a deep understanding of sports fans motivations and behaviors.
Where Youll Live
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.
LI-Remote Working at PrizePicks
The typical salary range for this position is $100,000 to $150,000. At PrizePicks, we consider your role level and where youll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. We are committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Benefits
In addition to your great compensation package, full-time employees will be eligible for the following perks:
• Company-subsidized medical, dental, & vision plans • 401k plan with company match • Annual bonus • Flexible PTO to encourage a healthy work-life balance • 2 weeks STRONGLY encouraged • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.