Senior Manager, Brand Marketing

ABOUT THE JOBWe are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR's brand narrative. This is a foundational role within a newly created function. RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us. You will help define how RADAR shows up in the world including what we say, how we say it and where we say it. As we scale, consistent and credible external presence will be a meaningful competitive advantage, and you will be at the center of driving it.You will work closely with our Commercial, Product, Customer and RFID Center of Excellence teams to surface subject matter expertise and translate it into messaging that is coherent, compelling and on brand. This role requires equal parts strategic thinking and hands on execution.Responsibilities:Brand Platform & MessagingDrive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identityDevelop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters.Translate complex subject matter expertise from across the organization into externally-ready language that is credible, clear, and on-brand.Develop and maintain a campaign calendar including designing and development of franchise and one off content typesBrand Standards and EnablementBuild and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners (Customer Pipeline, Current Partners, Strategic Brand Partners, Technology Partners, Recruiting Partners etc.) without creating a bottleneck.Serve as the brand standard-setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale.External ChannelsManage the redevelopment of, and the ongoing content management of RADAR'S website, as well as LinkedIn, and press as RADAR's primary owned and earned channels: responsible for both strategy and execution.Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities.Develop a proactive communications calendar that builds consistent market presenceInternal CommunicationsPartner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all-hands, milestone moments, and leadership messaging.Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels.Campaign Management & AnalyticsDevelop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum.Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time.ABOUT YOURequired8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection point where the brand needed to scale alongside the business.Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined stateProven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audienceStrong digital fluency and website strategy experience. Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layoutExperience owning and managing external channels end to end, including LinkedIn and earned media, with accountability for both strategy and executionComfortable working in analytics and reporting tools (google analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisionsA builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go.The ability to turn technical expertise and commercial nuance into language that resonates externally.Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike.Experience managing freelance or agency talent across copywriting and graphic designPreferredHands on experience with a CMS and direct involvement in a website redevelopment or significant redesignExperience with CRM tools and how brand intersects with demand generation (HubSpot, Salesforce or similar)Event management experienceExperience in retail technology, supply chain or an adjacent B2B verticalWHAT YOU'LL DOIn your first 30 days, you will:Learn RADAR's mission, technology platform, business model and commercial landscape, developing a strong enough grasp of what we do and who we sell to in order to write and speak about it crediblyGet up to speed on any existing brand assets, guidelines or templates and assess what can be built upon versus what needs to be rebuiltDevelop a campaign calendar and communications calendar that brings structure and visibility to brand activity across owned and earned channelsIdentify and brief any agency or freelance partners needed to support design, copywriting or PR executionBegin scoping the website redevelopment, including defining goals, user flow, content structure and agency requirementsIn your first 60 days, you will:Take ownership of LinkedIn and begin establishing a consistent, on brand cadence of external contentHave a website redevelopment plan scoped, agencies up and in motionDelivered initial brand guidelines and self-serve templates that allow the broader organization to communicate consistently without creating a bottleneckIn your first 90 days, you will:Have a foundational brand platform fully in place, including positioning, messaging hierarchy and tone of voice ratified by leadership and actively being used across the organizationHave launched a refreshed LinkedIn presence with a consistent on brand content cadence that is building measurable audience engagementWebsite redevelopment is in active build with the agency, with clear milestones and a go-live timeline lockedBe tracking and reporting on channel and campaign performance, with an initial view on what's working and where to double downHave established yourself as RADAR's brand standard setter and the go to resource for how we show up externally, enabling the broader organization to move quickly and consistently without creating a bottleneckAt RADAR, your base pay is one part of your total compensation package. The expected base salary range for this position is $150,000-$200,000. Individual pay is determined by work location and additional factors, including job-related skills, experience and relevant education or training. You will also be eligible to receive other benefits including equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan, flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting.#J-18808-Ljbffr