Senior Manager, Brand Management - Brand Strategy

Position Summary...

Members Mark is on a mission to redefine what private brands mean for millions of Sams Club membersand this role sits at the center of that transformation.

As Sr. Manager of Brand Strategy & Planning, you will shape and scale the long-term vision of Members Mark, ensuring it shows up as a differentiated, premium, and trusted brand across every touchpointespecially within our rapidly growing digital ecosystem. This is a highly visible role where youll connect brand strategy to execution, influencing how members discover, engage with, and ultimately choose Members Mark.

Youll operate as both a brand strategist and business driverbringing together insights, storytelling, and cross-functional leadership to elevate brand perception, strengthen digital performance, and unlock the next phase of growth.

About the team:

The Member''s Mark Brand Strategy & Operations team leads the development and activation of our brand vision. Serving as the central hub for brand strategy, planning, and execution, the team aligns cross-functional partners to ensure consistent brand presence across marketing, digital, and experiential platforms. This collaborative group drives business plans, monitors brand performance, and supports communication strategies that enhance customer engagement. With a focus on strategic leadership and operational excellence, the team fosters a results-oriented environment that advances brand growth and delivers value across multiple channels.

What you'll do...

Build and evolve the long-term brand strategy for Members Mark

• Within your first 90 days, assess the current state of the brand across digital and physical touchpoints and define a clear, insight-driven point of view on where to focus to strengthen differentiation and member trust
• Develop and refine brand positioning and messaging, ensuring it is relevant, compelling, and consistently expressed across categories and channels

Create scalable storytelling frameworks that elevate the brand

• Build and operationalize brand narratives and content standards that enable consistent, premium storytelling across teamsmarketing, digital, and product development.
• Ensure every member-facing touchpoint reflects a cohesive and differentiated brand experience

Lead with insight and analytics to continuously improve performance

• Use data to diagnose performance gaps, uncover opportunities, and refine brand strategies and storytelling
• Translate insights into clear actions that improve both brand equity and business outcomes

Drive cross-functional alignment and execution at scale

• Partner across Marketing, Merchandising, Site, and Creative teams to ensure brand strategy is clearly understood and effectively executed
• Lead initiatives that improve how Members Mark is represented across campaigns, launches, and always-on experiences

Ensure brand consistency and quality across all executions

• Review and guide creative output to ensure it aligns with brand standards and delivers against the intended strategy
• Elevate thinking from individual assets to cohesive, end-to-end brand experiences

Champion operational excellence and speed

• Improve ways of working to enable faster, more consistent execution across teams
• Manage multiple high-impact initiatives, balancing long-term brand building with near-term business priorities

What Youll Bring...

A track record of building and evolving brands that drive business results

• Experience owning or shaping brand strategy, positioning, and go-to-market approaches in a retail, CPG, or eCommerce environment
• Ability to balance long-term brand building with immediate commercial impact

Strong strategic thinking paired with creative judgment

• Proven ability to develop compelling brand narratives and evaluate creative through a strategic lens
• Instinct for what great looks like and how to scale it

Analytical mindset with a bias for action

• Comfort working with data to inform decisions, prioritize opportunities, and drive continuous improvement
• Ability to simplify complexity into clear, actionable recommendations

Exceptional cross-functional leadership and influence

• Demonstrated success aligning diverse stakeholders and driving initiatives forward without direct authority
• Strong collaboration skills with the ability to operate horizontally across teams

Executional rigor in a fast-paced environment

• Experience leading complex, high-visibility projects with competing priorities
• Ability to bring structure, clarity, and momentum to ambiguous challenges

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam''s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam''s Club facilities. Programs range from high school completion to bachelor''s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelors degree in Business, Communications, Marketing, Business, or related field and 4 years experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years experience in brand development and management, developing creative briefs, marketing, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projects

Masters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Members Mark is on a mission to redefine what private brands mean for millions of Sams Club membersand this role sits at the center of that transformation. As Sr. Manager of Brand Strategy & Planning, you will shape and scale the long-term vision of Members Mark, ensuring it shows up as a differentiated, premium, and trusted brand across every touchpointespecially within our rapidly growing digital ecosystem. This is a highly visible role where youll connect brand strategy to execution, influencing how members discover, engage with, and ultimately choose Members Mark. Youll operate as both a brand strategist and business driverbringing together insights, storytelling, and cross-functional leadership to elevate brand perception, strengthen digital performance, and unlock the next phase of growth. About the team: The Member''s Mark Brand Strategy & Operations team leads the development and activation of our brand vision. Serving as the central hub for brand strategy, planning, and execution, the team aligns cross-functional partners to ensure consistent brand presence across marketing, digital, and experiential platforms. This collaborative group drives business plans, monitors brand performance, and supports communication strategies that enhance customer engagement. With a focus on strategic leadership and operational excellence, the team fosters a results-oriented environment that advances brand growth and delivers value across multiple channels.