Senior Lifecycle & CRM Marketing Manager

Were Hiring: Senior Lifecycle and CRM Marketing Manager

Location: Torrance, CA

Company: Pelican

Who We Are

At Pelican, we engineer products that stand up to the world's toughest conditions-because the people who rely on us do too. For nearly 50 years, we've been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits.

With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it's transporting critical medical supplies, securing mission-essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission.

At Pelican, your work has a real-world impact. You'll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn't an option. If you're ready to build something that makes a difference, be part of a team that protects what matters most.

What Youll Do:

Pelican is looking for a Senior Lifecycle & CRM Marketing Manager to transform our email program into a high-impact, insight-driven revenue engine. In this role, you'll own the strategy and execution of our lifecycle and email marketing ecosystem-from roadmap and automation to segmentation, testing, and performance analytics. You'll work at both the big-picture and hands-on levels, collaborating across Marketing, Ecommerce, and Creative teams while personally building and optimizing campaigns that drive engagement, retention, and revenue. This role reports to the Director of Marketing with a dotted line to the VP of Ecommerce.

Strategy & Leadership

• Own and evolve Pelican's email and lifecycle marketing strategy to drive revenue, retention, and lifetime value
• Build a long-term roadmap for promotions, automation, personalization, and testing
• Use behavioral and lifecycle insights to identify growth opportunities and optimize customer journeys

Execution & Optimization

• Plan, build, schedule, and deploy promotional and automated email campaigns
• Lead A/B and multivariate testing-develop hypotheses, analyze results, and apply learnings
• Build and optimize email templates to ensure strong brand consistency and cross-device performance

Analytics & Performance

• Own email reporting, KPIs, and performance analysis
• Monitor deliverability, sender reputation, list health, and compliance
• Drive improvements in open rates, CTR, conversion, and revenue contribution

Segmentation & Personalization

• Develop advanced audience segmentation based on behavior, engagement, and lifecycle stage
• Lead personalization strategies to improve relevance and performance
• Own list growth, reactivation, and suppression best practices

Cross-Functional Collaboration

• Partner with content, creative, and ecommerce teams to deliver timely, on-brand messaging
• Recommend new campaign concepts, lifecycle journeys, and cross-channel opportunities

Additional duties as assigned.

What We're Looking For:

• 5-7+ years of email or lifecycle marketing experience (ecommerce or DTC preferred)
• Proven ability to balance strategic thinking with hands-on execution
• Strong analytical skills and comfort translating data into action
• Excellent communication and stakeholder-management skills
• Experience with Klaviyo and Shopify
• Ability to thrive in a fast-paced, test-and-learn ecommerce environment

What's In It For You:

Join a company that truly values its employees! We offer a relaxed and casual work environment, a strong commitment to giving back to communities, and a focus on employee satisfaction. With regular opportunities to share feedback with leadership and structured performance evaluations, we ensure that your voice is heard and your growth is supported.

• Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
• 401k plan - with immediate match
• Great Benefits - several options including Pet insurance for our animal lovers.
• Health Savings Account Contribution
• Wellness Discount Program
• Global Mental Wellness Program
• Quarterly Employee Celebration Days
• Peer to Peer Recognition Program
• Service Recognition Program
• Exceptional Employee Satisfaction Scores
• Ample free parking with EV Charging Station
• Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
• Employee referral program - get paid to work with your trusted network.
• Prime location - minutes away from the beach!
• Established reputable brand offering premium products - you'll be proud to represent Pelican!
• And more…

Compensation & Benefits:

Our compensation reflects the cost of labor across several U.S. geographic markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The annual U.S. pay range for this position is listed below. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits, including paid time off, 10 paid holidays per year, medical/dental/vision insurance, company-paid life and disability plans, and matching 401k to eligible employees.

Pelican Products, Inc. is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.