Senior Key Account Manager-Value Channel

The Coca-Cola Co

Atlanta, GA

JOB DETAILS
SKILLS
Advertising, Brand Strategy, Budgeting, Business Development, Business Intelligence, Channel Management, Channel Sales, Channel Strategies, Communication Skills, Computer Skills, Consumer Branding, Consumer Packaged Goods, Continuous Improvement, Cross-Functional, Customer/Client Research, Demand Generation, Develop and Maintain Customers, Driver's License, Entrepreneurship, Financial Analysis, Geography, Google Analytics, Leadership, Market Segmentation, Marketing, Marketing Campaign, Marketing Strategy, Media Buying and Planning, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Performance Analysis, Performance Metrics, Power BI, Presentation/Verbal Skills, Process Improvement, Product/Service Launch, Profit & Loss, Promotional Programs, Regional Sales, Resolve Customer Issues, Revenue/Sales Reporting, SQL (Structured Query Language), Sales, Sales Management, Sales Strategy, Set Goals, Social Media, Sports, Strategic Planning, Tableau, Team Lead/Manager, Team Player, Time Management, Website Conversion, Willing to Travel
LOCATION
Atlanta, GA
POSTED
20 days ago

Job Description Summary:

Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what's next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.

THE ADVANCED HYDRATION DIVISION is looking for a Senior Key Account Manager (KAM), Value Channel

The Sr. Key Account Manager is responsible for managing and developing Accounts in the assigned region(s)/Accounts reporting directly to the Sr. Director, Customer Sales. This individual will represent the company to ensure both strategic sales execution and corresponding financial objectives are obtained based on overall organizational objective for assigned territory.

RESPONSIBILITIES:

Customer Leadership

  • Lead the planning, development, and execution of all ADVANCED HYDRATION brands promotional plans to all accounts using fact-based industry selling information including IRI / Nielsen and other industry specific data.

  • A strategic partner to both the regional Sales and Marketing teams to maximize ADVANCED HYDRATION financial investment and capacity while managing to plan the promotional spend

  • Lead sales organization for assigned territory leveraging expertise to identify opportunities and establish goals to deliver targets

  • Own P&L performance; calculate, review, and report on various customer budgets

  • Provide consistent pre and post analysis of account performance by utilizing syndicated data and bottler sales reports as part of a continuous improvement effort for assigned accounts

  • Keep abreast of all competitive and other relevant information in each account and provide consistent feedback to manager and VP Customer Sales

System Leadership

  • Foster and grow relationships across the Bottling System. Communicate in a timely and accurate manner, all trade plans to bottler and ADVANCED HYDRATION sales and marketing personnel

  • Lead the ADVANCED HYDRATION governance process for select key accounts

  • Present customer results at various Bottler meetings to Sr. Bottler Leadership

Cross Functional Collaboration

  • Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow the ALL brand with assigned customers

  • Builds strong relationships with internal partners and all field operating units to allow for timely discussions about key issues and opportunities

  • Presenting customer updates and plans to Value Channel management team on an ongoing and timely basis

REQUIREMENTS:

  • Bachelor's Degree or relevant experience required

  • 6+ years calling on National Retail Accounts in CPG Industry required

  • Experience with NAOU Bottler Negotiations required

  • Residence within the east states of the US required (customer locations - PA, NY, VA, GA)

  • Syndicated Data experience required

  • Strong analytical skills required

  • Must have excellent computer skills, proficient in PowerPoint, Word, and Excel

  • Excellent communication and presentation skills

  • Strong leadership and track record in Business Development

  • Reliable, hard-working & proactive team player with can-do attitude

  • Creative thinker who can work independently

  • Excellent Team Management and Development Skills

  • Position requires substantial travel (50-75%) by car and plane, including both local and neighboring geographic territories.

  • Must hold and maintain a valid driver's license and be able to drive long distances

  • Motor Vehicle Records must satisfy Company standards per Driving Policy

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company''s sponsorship to continue to work legally in the United States.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Pay Range:

United States of America: 119,000 USD - 145,800 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Allentown

Travel Required:

51% - 75%

Relocation Provided:

No

Job Posting End Date:

June 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

About the Company

T

The Coca-Cola Co

Corinth Coca-Cola currently operates in Corinth, Miss.; Tupelo, Miss; Lexington, Tenn.; and Jackson, Tenn. Upon the completion of its territory expansion, Corinth Coca-Cola will operate in five states and increase its headcount by almost 30% to approximately 450 associates. Corinth Coca-Cola Bottling Works, Inc. is a privately held, family-owned Coca-Cola bottling and distribution company. Founded by Avon Kenneth Weaver and C.C. Clark in 1907 in Corinth, Miss., Weaver descendants continue to own and operate the company today. In addition to its headquarters in Corinth, Corinth Coca-Cola Bottling Works currently has locations in Lexington, Tenn.; Jackson, Tenn.; and Tupelo, Miss. For more information, visit www.corinthcoke.com.
COMPANY SIZE
100 to 499 employees
INDUSTRY
Food and Beverage Production
WEBSITE
http://www.corinthcoke.com/employment