Senior Field Marketing Manager

Our Company

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it's a privilege to serve and to deliver unmatched service and support when outfitting every customer. We run together to solve problems, reach goals, encourage others and champion our brand.

Overview:

The Senior Field Marketing Manager, Expos & Events, owns the national strategy and performance of Fleet Feet's expos and events as a core driver of customer acquisition and retention, revenue growth, and brand awareness. This role is accountable for delivering measurable business impact through a scalable, locally relevant strategy, with a primary focus on driving sales and profitability.

As a key strategic partner within Sales Operations, this individual will drive alignment across store teams and cross-functional partners to elevate how Fleet Feet shows up in communities nationwide. They will define the vision for expos and events, and lead the development of tools, frameworks, and partnerships that enable consistent, high-impact execution across markets.

This role partners closely with store leadership to evolve grassroots marketing efforts that complement broader expo and event strategy, and travels as needed to support key events, markets, and team engagement.

Apply now and help us inspire the runner in everyone.

Responsibilities:

• Own the comprehensive expo and events strategy across national and multi-market local execution, with a focus on revenue growth, customer acquisition, and brand presence
• Own and manage the national expo and events budget, including defining KPIs and ROI measurement frameworks
• Lead and influence store leadership to ensure community outreach strategies, including events, grassroots marketing, and local partnerships, drive consistent traffic, sales, and customer engagement at the store level
• Lead cross-functional planning with store leaders, vendors, and internal teams to deliver high-impact events and partnerships aligned to Fleet Feet's strategic priorities
• Design and scale tools, training, and resources that enable consistent and effective local execution of expos, events, and activations across markets
• Set direction and standards for local marketing execution, ensuring alignment with Fleet Feet priorities and consistent use of tools, resources, and best practices
• Identify and pilot new event formats, partnerships, and sponsorship opportunities to expand reach, drive revenue, and improve customer acquisition
• Collaborate with store outreach leads, District Managers, Franchise Operations, and cross-functional partners to communicate initiatives, assess market conditions, and identify growth opportunities
• Serve as the company's subject matter expert on expos and events, driving innovation and continuous improvement across markets
• Provide strategic recommendations to leadership to improve performance, optimize investment, and unlock new opportunities

Qualifications:

• 5+ years of experience in retail marketing, experiential marketing, and/or large-scale event planning, with increasing ownership and scope
• Proven track record of owning and scaling multi-market initiatives that deliver measurable business results
• Experience managing budgets and evaluating performance based on ROI and business impact
• Demonstrated ownership of regional or national-level strategy development and execution
• Proven ability to build strong partnerships across Sales Operations, Retail Operations, Purchasing, and other cross-functional teams
• Experience driving results through indirect leadership across distributed or store-based teams
• Strong analytical skills, with the ability to use data to inform decisions and optimize performance
• Strong organizational and prioritization skills, with the ability to manage multiple high-impact initiatives simultaneously in a fast-paced environment
• Ability to operate both strategically and tactically, translating ideas into actionable plans and execution
• Up to 50% travel required, including weekends aligned with event schedules
• Preferred location in Carrboro, NC or a Fleet Feet market

Why You'll Love It Here:

At Fleet Feet, we're more than just a company-we're a passionate, mission-driven community. We believe in building teams where everyone can bring their whole selves to work, and we foster a culture of collaboration, innovation, and belonging. When you join Fleet Feet, you're joining a team dedicated to helping each other grow, succeed, and make a meaningful impact every day.

Benefits:

At Fleet Feet, we provide more than just a job. We offer opportunities to thrive, grow, and make a meaningful impact. Here's what you can look forward to:

• Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more

• 401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores)

• Training and advancement opportunities across the Fleet Feet brand

• Professional development programs, including mentorship, employee resource groups, and monthly learning sessions

• Community involvement and service initiatives supporting local engagement

• Discounts on training programs and products

• Supportive, passionate teammates who live the mission every day

• See the full offering in our Fleet Feet Benefits Summary for full-time employees working 30+ hours/week

Equal Opportunity & Reasonable Accommodations:

We are an equal opportunity employer and believe having teams in which everyone brings their whole self to Fleet Feet is key to our success. We encourage people of all backgrounds, experiences, abilities, and perspectives. Our dedication to inclusion is reflected in our hiring practices, workplace culture, and community engagement.

Fleet Feet utilizes E-Verify in all corporate and company-operated stores as part of the hiring process.