Who We Are
Karsh Hagan creates moments that matter for our clients, our communities, and our team. Through our merged partnership with Madden Media, we amplify our national impact. Together, we use smart creative, data-led storytelling and bold ideas to strengthen brands and communities. This partnership adds scale, speed, and heart, delivering work that drives results and builds lasting relationships.
Why Join Us
Ask yourself the following questions: Do you enjoy great employee benefits that promote a healthy work-life balance? Do you like living in one of the world's prettiest cities? Do you want to create work that makes a measurable difference in the lives of others? We'll stop while we're ahead, but you get the point.
Position Summary
The Senior Experience Designer plays a key role in shaping and delivering intelligent, user-centered brand experiences across digital ecosystems. This individual leads research, testing, and experience architecture initiatives while partnering closely with strategy, creative, media, and development teams.
This role combines hands-on design leadership with experimentation and optimization expertise. The ideal candidate is equally comfortable building prototypes, leading usability sessions, launching A/B tests, and presenting insights to clients. They contribute meaningfully to the agency's innovation capability and help operationalize emerging tools and technologies.
Core Responsibilities
Experience Strategy & Architecture
- Lead journey mapping, persona development, and experience frameworks across client engagements.
- Translate business and brand objectives into scalable experience ecosystems.
- Architect omnichannel experiences that connect content, media, data, and technology.
- Contribute to innovation roadmaps and opportunity identification.
Research Leadership
- Plan and lead qualitative and quantitative user research initiatives.
- Conduct moderated and unmoderated usability testing using platforms such as Userlytics or comparable tools.
- Design research studies that validate new product features, campaign concepts, or digital enhancements.
- Synthesize insights into actionable recommendations tied to business outcomes.
Testing & Optimization
- Develop and manage structured experimentation programs using tools such as VWO, Optimal or similar platforms.
- Design A/B and multivariate tests aligned to defined KPIs (conversion, engagement, retention).
- Analyze performance data and present findings clearly to internal teams and clients.
- Create repeatable testing frameworks that support continuous optimization.
Design Execution & Prototyping
- Create high-quality wireframes, interaction models, and prototypes.
- Build rapid MVP prototypes to support innovation initiatives and pitch efforts.
- Contribute to and evolve design systems.
- Ensure accessibility, usability, and performance best practices are applied.
Client & Cross-Functional Collaboration
- Present research findings and experience concepts to client stakeholders.
- Facilitate working sessions or design sprints.
- Collaborate closely with developers to ensure design feasibility and fidelity.
- Partner with media and analytics teams to align testing efforts with performance goals.
Qualifications
- 4-6 years of experience in UX, digital product design, service design, or related fields.
- Demonstrated ability to independently lead experience workstreams.
- Strong portfolio showcasing research-informed design and measurable outcomes.
- Hands-on experience with usability testing platforms (e.g., Userlytics) and experimentation tools (e.g., VWO or similar).
- Proficiency in Figma and modern prototyping tools.
- Solid understanding of analytics, conversion optimization, and behavioral insights.
- Strong presentation and facilitation skills.
Preferred Attributes
- Experience in agency environments serving regional or national brands.
- Exposure to AI-enabled personalization or emerging digital platforms.
- Comfort navigating ambiguity and building structure within evolving innovation initiatives.
- Balanced mindset: creative thinker with analytical discipline.
Success Metrics
- Successful execution of research and experimentation programs.
- Demonstrable UX improvements tied to business KPIs.
- Quality and scalability of experience architecture.
- Increased client confidence in the agency's innovation capabilities.
- Contribution to new business or expanded scopes.
About the Interview Process
We like to keep it simple and transparent. Here's what the process may look like:
Round 1: A friendly chat with our Director/Hiring Manager.
Round 2: An interview with our Director & VP.
Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!
Heads up: At this time, we do not offer Visa sponsorship or relocation services.
MM/KH is an Equal Opportunity Employer. #LI-REMOTE